教師資料查詢 | 類別: 期刊論文 | 教師: 黃志文 HUANG CHIH-WEN (瀏覽個人網頁)

標題:Comparative analysis of degrees of emphasis in residential refurbishment experiences
學年100
學期2
出版(發表)日期2012/06/13
作品名稱Comparative analysis of degrees of emphasis in residential refurbishment experiences
作品名稱(其他語言)
著者Chang, Horng-Jinh; Huang, Chih-Wen; Lien, Ching-Yu
單位淡江大學經營決策學系
出版者Lagos: Academic Journals
著錄名稱、卷期、頁數African Journal of Business Management 6(23), pp.6802-6810
摘要The purpose of this study was to explore the degrees of emphasis of consumers on various consumption factors during the process of residential refurbishment. This was accomplished through the verification of 601 samples by confirmatory factor analysis (CFA). The results showed that the overall fitness indicators for the degrees of emphasis of two types of consumer experience in residential refurbishment, one via a contractor and the other via a designer, as well as the reliability and validity indicators of various dimensions of the experience itself were all within a reasonable range. This indicates that the degrees of emphasis of the consumer experience as measured in this study are both reliable and accurate. The results of this study can serve as a reference for future researchers in this field and may also be useful for relevant industries in development of marketing strategies.
關鍵字Residential refurbishment;experience;degree of emphasis;contractor;designer
語言英文
ISSN1993-8233
期刊性質國外
收錄於SSCI
產學合作
通訊作者Lien, Ching-Yu
審稿制度
國別奈及利亞
公開徵稿
出版型式電子版
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