教師資料查詢 | 類別: 期刊論文 | 教師: 趙榮耀 RON-YAW CHAO (瀏覽個人網頁)

標題:Establish A Market Segmentation System to Predict the Position of A Product in Electronic Marketplace Based on Networked Situations and Product Attributes
學年91
學期2
出版(發表)日期2003/03/01
作品名稱Establish A Market Segmentation System to Predict the Position of A Product in Electronic Marketplace Based on Networked Situations and Product Attributes
作品名稱(其他語言)
著者Liu, Hoo-cheng; Chien, Chao-yin; Lin, Koong H. C.; Tsao, Hsiu-yuan; Kuo, Tsu-feng; Chow, Louis R.
單位淡江大學資訊工程學系
出版者Taipei: Tamkang University
著錄名稱、卷期、頁數International Journal of Information and Management Sciences 14(1), pp.57-77
摘要This paper presents a product market segmentation analysis (PMSA) system and proposes a new model the Consumer's Internet Shopping Model (CISM) to analyze the influences of networked situations and product attributes on the consumer's purchase behavior and product market segmentation. The CISM identifies three factors that influence Internet users in adopting Internet shopping: (i) networked situations (created by the characteristics of networked media and the environment of Internet shopping); (ii) electronic product category (classified by the digital nature of products); and (iii) the interaction between these two factors. A two-level investigation mechanism is then presented. This mechanism can establish the positions of specific products in the electronic marketplace. Its two levels are: (i) primitive network function (PNF) value evaluation; and (ii) advanced network function (ANF) value evaluation. Overall, the major concerns of this paper are: (i) to present a framework to explain which networked situations influence a consumer's online shopping willingness; and (ii) to offer a mechanism for Internet shop providers with respect to the kinds of products that are suitable for distribution in a specific market segment.
關鍵字Electronic Commerce; Internet Marketing; Information System; Product Market Segmentation; Online Shopping
語言英文
ISSN1017-1819
期刊性質國內
收錄於EI
產學合作
通訊作者
審稿制度
國別中華民國
公開徵稿
出版型式紙本
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