教師資料查詢 | 類別: 會議論文 | 教師: 楊維楨 YANG, WEI-TZEN (瀏覽個人網頁)

標題:台灣消費者網路購物態度之一研究
學年92
學期2
發表日期2004/06/21
作品名稱台灣消費者網路購物態度之一研究
作品名稱(其他語言)A Study on Network Shopping Attitude of Taiwan Consumers
著者洪國銘; 趙惠珠; 楊維禎
作品所屬單位淡江大學企業管理學系;淡江大學管理科學學系
出版者臺北縣 : 淡江大學
會議名稱2004年兩岸管理科學暨經營決策學術研討會
會議地點貴州省貴陽市, 中國
摘要Along with the information science and technology progress in recent
years, the fast development on internet created the new business dealing and
the economic type. Because of the characteristics of internet immmediate
information transmission, multimedia expression, low cost, and statelessness,
an industry has di fferent ways on sales no matter what time, and what places.
Therefore, now all the folk enterprise, the government, or the social groups
eager to invest to the network industry and the electronic commerce field.
Through the application of internet, they unceasingly change the features
of the industry and the way how the industry develops. Owing to the stimulation
through internet to the commercial activity, and the trend that more and more
people love to use internet, every enterprise tries its best to use internet
to develop the source of clients. Therefore, how to combine the business
immovable property, the sell, the person, the del ivery, and the function with
e- commerce, has become the most important target for the various professions
to gain the competitive advantage.
The main idea of this thesis is about the interact on viewpoint of "Theory
of Planned Behavior, TPB" and "the manner - behavior intention" which
discusses how the consumers feel about the "Website Service Quality" , and
"Perceived Risk" , and how they influence "Attitude of Using Network" and
"Internet Shopping Intention" . Also the "Merchandise Information" ,
"Website Design", "Convenient Quality" , and the "Interaction Ways"
will be the main ways to value the "Website Service Quality". And the
"Financial Risk", "Function Risk", and "Time Risk" will be the main
way to value the "Perception Risk". The purpose of the research is to know
more about the behavior of the customers who use websi te to shop as to provide
the information for the scholars to do research and thus offer some help on
internet sells. The results indicate that "Website Service Quality"
positive influences consumer "Attitude of Using Network" and "Internet
Shopping Intention" . "Perceived Risk" negative influences consumer
"Attitude of Using Network" and "Internet Shopping Intention" "Website
Service Quality" negative influences "Perceived Risk" .
關鍵字計畫行為理論;服務品質;知覺風險;網路使用態度;網路購物意圖;Theory of Planned Behavior;Service Quality;Perceived Risk;Att i tude of Using Network;Internet Shopping Intention
語言中文
收錄於
會議性質兩岸
校內研討會地點
研討會時間20040621~20040621
通訊作者
國別中國
公開徵稿Y
出版型式
出處2004年兩岸管理科學暨經營決策學術研討會論文集頁429-462
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