教師資料查詢 | 類別: 會議論文 | 教師: 廖述賢 LIAO SHU-HSIEN (瀏覽個人網頁)

標題:The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan
學年92
學期2
發表日期2004/06/21
作品名稱The Implementation of Executive Information Systems for Retail Mall Sales Management in Taiwan
作品名稱(其他語言)
著者Liao, Shu-Hsien; Chen, Yin-Ju
作品所屬單位淡江大學經營決策學系
出版者臺北縣淡水鎮 : 淡江大學
會議名稱2004年兩岸管理科學暨經營決策學術研討會
會議地點貴州省貴陽市, 中國
摘要This paper presents a case study on the development and implementation of an
executive information system using relational rules from relational database design and
implementation. It is an approach to extract customer knowledge for sales management
and marketing in a retailing mall in Taiwan. Customer knowledge from extraction is
designed and maintained in the knowledge base in order to provide knowledge
management capabilities to the case firm. In this regard, this research has begun to design
and implement a executive information system using the relational database approach,
including conceptual and logical database design in order to generate cross-selling and
marketing proposals for sales management. The system process and analysis results are
presented. In addition, discussion and future research are described. Thus, this study is not
only the practical development of a executive information systems development, but also
an academic research to explore retailing sales management based on database technology.
關鍵字Executive information systems;Relational database management;Customer knowledge;Cross-selling;Sales management
語言英文
收錄於
會議性質兩岸
校內研討會地點
研討會時間20040621~20040621
通訊作者Liao, Shu-Hsien
國別中國
公開徵稿Y
出版型式
出處2004年兩岸管理科學暨經營決策學術研討會論文集, pp.199-212
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