教師資料查詢 | 類別: 期刊論文 | 教師: 王嵩音 WANG SONG-IN (瀏覽個人網頁)

標題:總統參選人夫人媒介形象呈現之初探--以連方瑀吳淑珍陳萬水為例
學年90
學期1
出版(發表)日期2001/11/01
作品名稱總統參選人夫人媒介形象呈現之初探--以連方瑀吳淑珍陳萬水為例
作品名稱(其他語言)The Image of the Presidential Candidates' Wives in the Newspapers
著者郭及天; 王嵩音
單位淡江大學大眾傳播學系
出版者臺北市政治大學選舉研究中心
著錄名稱、卷期、頁數選舉研究=Journal of Electoral Studies 8(2)頁65-94
摘要本研究主要在探討總統參選人夫人媒介形象,以報紙在2000年總統大選期間對三位主要參選人夫人(連方瑀,吳淑珍,陳萬水)的相關報導為文本,以量化之內容分析法,分析報紙在報導關於她們新聞時的報導趨勢,以及在報紙上她們所呈現的形象,進而探討不同報業立場之間是否有其差異。 研究結果發現:(1) 各報在報導總統參選人夫人的新聞則數上,以「中央日報」的報導量最多,「自由時報」最少;在報導形式上,仍以「純新聞」居多,在報導主題上則以「政治議題」與「活動參與或公關行程」最多。(2)三位夫人在各形象指標上有其差異。(3)各報之間無論在報導的則數或形象塑造均有顯著的差異性,這些差異性和報業本身的守門行為與政黨偏好為有極大的關聯性。;This paper analyzes the image of the presidential candidates' wives, Lian Fang-yu, Wu Shu-zhen, and Chen Wan-shui, on newspapers during Taiwan's presidential campaign in 2000. This study employs content analysis to probe into the trend of the coverage and the image which was presented by three ladies, and the different coverage among four leading newspapers. For the amount of news coverage on them, "Central Daily" covers most, and "Liberty Times" covers least. "straight news" is about 87.1% of the form of coverage, "editorial" is about 8.6%, and "interview" is about 4.3%.They appear mostly in the two subject categories: "the political issues" and "the activities participating or the schedules of public relations". Moreover, there are significant differences in number of news article and image among four newspapers. The image of Lian: graceful, tender, ungracious, conservative, good at politics, poor at expressing, deep, active and positive, and popular.   The image of Wu: ungraceful, tender, gracious, innovative, good at politics, good at expressing, deep, active and positive, and popular.   The image of Chen: graceful, tender, gracious, innovative, good at politics, good at expressing, deep, active and positive, and popular.
關鍵字媒介形象; 總統選舉; 候選人夫人; 連方瑀; 吳淑珍; 陳萬水; media image; presidential election; candidates' wives; Lian Fang-yu; Wu Shu-zhen; Chen Wan-shui
語言中文
ISSN1025-7651
期刊性質國內
收錄於
產學合作
通訊作者
審稿制度
國別中華民國
公開徵稿
出版型式紙本
相關連結
Google+ 推薦功能,讓全世界都能看到您的推薦!