教師資料查詢 | 類別: 期刊論文 | 教師: 蔡明芳 Tsai, Ming-fang (瀏覽個人網頁)

標題:A Model of Counterfeiting: A Duopoly Approach
學年101
學期1
出版(發表)日期2012/12/01
作品名稱A Model of Counterfeiting: A Duopoly Approach
作品名稱(其他語言)
著者Tsai, Ming-Fang; Chiou, Jiunn-Rong; Lin, Chun-Hung A.
單位淡江大學經濟學系
出版者Amsterdam: Elsevier BV * North-Holland
著錄名稱、卷期、頁數Japan and the World Economy 24(4), pp.283–291
摘要This paper establishes a duopoly model, which considers consumers’ preference exhibits the horizontal differentiation and vertical differentiation simultaneously, to investigate how counterfeiting affects firms’ market power and consumer's purchasing behavior. The effects of government enforcement on counterfeiting are also concerned. The findings tell that (1) the market power of the firms is higher than the one when consumers with only the characteristic of horizontal differentiation or vertical differentiation; (2) when the production cost of a genuine product increases, the consumers who originally purchased this genuine product may continue to purchase the genuine one, purchase the genuine of the other brand, or, quite interestingly, purchase the counterfeiting product of the other brand; (3) If government imposes a (stricter) enforcement on counterfeiting, the consumers who do not have a strong preference on a particular brand of product but originally purchased the counterfeit of this brand of product may instead purchase the genuine one or purchase nothing; the consumers who originally purchased its genuine may instead purchase the genuine of the other brand or purchase nothing.
關鍵字Vertical differentiation;Horizontal differentiation;Counterfeiting;Enforcement policy
語言英文
ISSN0922-1425
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Chiou, Jiunn-Rong (jrchiou@livemail.tw)
審稿制度
國別荷蘭
公開徵稿
出版型式電子版
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