A Study of professional baseball development in the World
學年 99
學期 2
發表日期 2011-07-07
作品名稱 A Study of professional baseball development in the World
著者 Lee, Yu-lin; Shih, Chih-pin
作品所屬單位 淡江大學體育事務處
會議名稱 The 7th Asian Association for Sport Management Conference
會議地點 Ulan Bator, Mongolia
摘要 This study aims to explore the professional baseball history, development, and current situation in the U.S., Japan, Korea and Taiwan through intensive literature analysis, which includes the collection of related literature of baseball history, media relationships, players’ salaries, and number of patrons in these countries. Results showed that the U.S. is the origin of professional baseball. Throughout the longest development of 142 years with the earliest business investment in professional sports, players’ salaries and number of patrons exceed all other countries. Japan with its 90 years of history is classified as late developed country compared with the U.S. However, the earliest broadcasting ball games strengthens its succeed. After 1980, Korea and Taiwan established their professional baseball leagues. Compared to Taiwan, Korea has successfully improved number of patrons and players’ salaries. Although, the U.S. and Japan have experienced match-rigging and labor disputations, they can still reach record-high number of patrons and broadcasting rights. The reason these two leagues can be so successful is the league actively proposed the solution and a long-term management plan. Thus, the professional league in Taiwan should exemplify the experience of the U.S. and Japan to improve number of patrons to generate higher profit for a sustainable development of Taiwanese professional baseball league.
關鍵字 sports industry, sport patrons, media broadcasting
語言 en_US
會議性質 國際
研討會時間 20110707~20110710
通訊作者 李俞麟
國別 MNG
公開徵稿 Y
出版型式 紙本

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/78707 )