教師資料查詢 | 類別: 會議論文 | 教師: 黃振家 HUANG JENN-JIA (瀏覽個人網頁)

標題:The relationship between buying situation and customer complaint behaviors of information technology industry in Taiwan
學年98
學期2
發表日期2010/07/18
作品名稱The relationship between buying situation and customer complaint behaviors of information technology industry in Taiwan
作品名稱(其他語言)
著者Lee, Pei-M.; Chiu, Hui-C.; Tsai, Hsien-T.; Huang, Jenn-J.
作品所屬單位淡江大學大眾傳播學系
出版者Phuket: Protland International Center for Management of Engineering and Technology
會議名稱PICMET '10 Conference
會議地點Phuket, Thailand
摘要Information technology industry was one of the key components for global economic growth. Especially, the enterprises of information technology industry attended international exhibitions which carried a very large number business transaction in Taiwan. Past researches showed that enterprises could make use of the skill and technology of international exhibition to promote product to their customer was a very important thing for international marketing management. But no empirical study explained the relationship between buying situation and customer complaint behaviors in international exhibitions. This paper aimed to investigate relationship between buying situation and customer complaint behaviors. Two hundred and twenty-three match data were analyzed to test the research hypotheses. The finding showed the positive relationship between buying situation and customer complaint behaviors. Finally, implications of these findings and suggestions for future research will be discussed.
關鍵字
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間20100718~20100722
通訊作者
國別泰國
公開徵稿
出版型式紙本;電子版
出處Proceedings of PICMET '10: Technology Management for Global Economic Growth (PICMET 2010)
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