教師資料查詢 | 類別: 會議論文 | 教師: 邱俊榮 CHIOU, JIUNN-RONG (瀏覽個人網頁)

標題:Counterfeiting and Consumer's Decision: A Duopoly Approach
學年97
學期2
發表日期2009/03/13
作品名稱Counterfeiting and Consumer's Decision: A Duopoly Approach
作品名稱(其他語言)
著者Tsai, Ming-fang; Chiou, Jiunn-rong; Lin, Chun-hung A.
作品所屬單位淡江大學產業經濟學系
出版者Taipei: Department of Industrial Economics, Tamkang University
會議名稱2009 International Conference on Trade, Industrial and Regional Economics
會議地點Taipei, Taiwan
摘要This paper establishes a duopoly model which considers the horizontal differentiation and vertical differentiation simultaneously to investigate the changes in consumer's purchasing behavior in presence of counterfeiting. We fmd that as the price of one brand of a genuine product decreases due to the emergence of its counterfeit, the consumers who have a high loyalty to the brand of product could instead purchase the counterfeiting one, but consumers who do not have a strong preference on the brand of product could show their interests in the genuine one. As far as government enforcement is concerned, we fmd the following interesting results. First, with government enforcement on a particular counterfeit, the consumers who iliow no strong preference on a particular brand and also originally purchased the counterfeit could instead go to purchase its genuine product or purchase nothing but not possibly continue to purchase the counterfeit. Second, for those consumers who originally purchased a genuine product, a more rigorous government monitoring rate on its counterfeit could lead to three more possibilities: purchase the genuine product of the other brand, purchase nothing or, quite interestingly, purchase the counterfeit of the other brand of genuine product.
關鍵字Vertical differentiation; Horizontal differentiation; Counterfeiting; Enforcement policy
語言英文
收錄於
會議性質國際
校內研討會地點淡水校園
研討會時間20090313~20090314
通訊作者Tsai, Ming-fang; Lin, Chun-hung A.
國別中華民國
公開徵稿Y
出版型式紙本
出處2009 International Conference on Trade, Industrial and Regional Economics, 35pages
相關連結
Google+ 推薦功能,讓全世界都能看到您的推薦!