教師資料查詢 | 類別: 期刊論文 | 教師: 李芸蕙 Lee, Yun-huei (瀏覽個人網頁)

標題:Navigating the new product process from strategic viewpoint
學年96
學期2
出版(發表)日期2008/07/01
作品名稱Navigating the new product process from strategic viewpoint
作品名稱(其他語言)
著者Lee, Yun-huei; Wang, Kung-jeng; Wang, Sophia
單位淡江大學企業管理學系
出版者Springer Berlin
著錄名稱、卷期、頁數Lecture Notes in Computer Science 5073, pp.1049-1060
摘要Resource scarcity is a major difficulty facing firms that engage in new product development (NPD) projects. In order to understand how resource allocation strategies affect NPD performance and which strategy is the best alternative, we construct a research and development (R&D) process model using system dynamics. Moreover, resource allocation strategies are categorized into two types: design-stage first strategy and manufacturing-stagefirst strategy, and several important indicators of performance evaluation are defined. We then use simulation to test the relationships between resource allocation strategy and various NPD performance measures. The most important finding from simulation results is that a firm should allocate its resources into early development stage first in order to obtain superior R&D performance.
關鍵字
語言英文
ISSN0302-9743
期刊性質國外
收錄於EI;
產學合作
通訊作者Lee, Yun-huei
審稿制度
國別德國
公開徵稿
出版型式,紙本
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