教師資料查詢 | 類別: 期刊論文 | 教師: 李芸蕙 Lee, Yun-huei (瀏覽個人網頁)

標題:A fuzzy analytic network process approach to determining prospective competitive strategy in China: a case study for multinational biotech pharmaceutical enterprises
學年100
學期2
出版(發表)日期2012/02/01
作品名稱A fuzzy analytic network process approach to determining prospective competitive strategy in China: a case study for multinational biotech pharmaceutical enterprises
作品名稱(其他語言)
著者Lee, Yun-Huei
單位淡江大學企業管理學系
出版者Vilnius: Vilniaus Gedimino Technikos Universitetas * Leidykla Technika
著錄名稱、卷期、頁數Journal of Business Economics and Management 13(1), pp.5-28
摘要This study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a hierarchical model involving interactions among various criteria for competitive strategy selection, and also introduces fuzzy logic to eliminate vagueness, subjectivity, and imprecision stemming from human judgment. The most important finding shows that the most suitable competitive strategy for multinational enterprises (MNEs) is innovative-focus strategy. Also, the weighted calculations present the three most important criteria affecting the competitive strategy of foreign direct investment (FDI): collaboration with local partners, governmental rules and regulations and high-quality research personnel with R & D capability.
關鍵字competitive-strategy selection; fuzzy analytic network process; FANP; foreign direct investment; FDI; multinational biotech pharmaceutical enterprises
語言英文
ISSN1611-1699
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Lee, Yun-Huei
審稿制度
國別立陶宛
公開徵稿
出版型式,電子版,紙本
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