教師資料查詢 | 類別: 會議論文 | 教師: 陳意文 Yi-wen Chen (瀏覽個人網頁)

標題:Decompose the Model of Value Creation for Cultural and Creative Industry from Industrial Characteristics
學年100
學期2
發表日期2012/07/29
作品名稱Decompose the Model of Value Creation for Cultural and Creative Industry from Industrial Characteristics
作品名稱(其他語言)
著者Chen, Yi-wen; Lo, Yu-ju
作品所屬單位淡江大學資訊傳播學系
出版者
會議名稱Technology Management for Emerging Technologies (PICMET), 2012 Proceedings of PICMET '12
會議地點Vancouver, Canada
摘要For decades, industrial policies in Taiwan are mostly focus on high technology industries and have developed an effective subsidy models. However, over the last few years, the culture and creative industries (CCI) have become another economic force. The culture and creative industries subsequently gained a new challenge on the political agenda. Moreover, Taiwan successful industrial policy and experience in high tech industries is difficult to transfer to CCI. We think the challenge comes from that policy and subsidy model should be adjusted according to industrial characteristics but there remain important gaps in what we know a lack of understanding of how the industrial characteristics influence the CCI to create value; and a clear view of what the strategic investment competitive advantage in these industries lies. Therefore, we adopted exploratory case study method to analyze deeply one research question: what are the value drivers of CCI. This study found that CCI has four value drivers, which are novelty, complementarity, network externality and resource scarcity. The results of this study will help the growth of the cultural & creative industry in Taiwan, rapidly and successfully improving its competitiveness.
關鍵字
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間20120729~20120802
通訊作者陳意文
國別加拿大
公開徵稿Y
出版型式
出處Technology Management for Emerging Technologies (PICMET), 2012 Proceedings of PICMET '12, pp.1102-1106
相關連結
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