教師資料查詢 | 類別: 期刊論文 | 教師: 陳水蓮 Chen, Shui-lien (瀏覽個人網頁)

標題:Customer acceptance of playing online game on mobile phones
學年101
學期1
出版(發表)日期2012/10/01
作品名稱Customer acceptance of playing online game on mobile phones
作品名稱(其他語言)
著者Chen, Lily Shui-lien; Kuan, Chi-jung
單位淡江大學管理科學學系
出版者Olney: Inderscience Enterprises
著錄名稱、卷期、頁數International Journal of Mobile Communications 10(6), pp.598-616
摘要Online gaming keeps growing as a virtual entertainment industry with the improvement in IT applications and PC popularity. This study explored consumer acceptance after the implementation of online games through mobile phones, based on the 'Unified Theory of Acceptance and Use of Technology' (UTAUT) model, while considering the moderating effects of the online gaming experience and experience of web browsing on mobile phones. The research results indicate that performance expectancy, effort expectancy, social influence and facilitating conditions are all significant determinants of attitudes toward playing online games through mobiles and following the attitude positively influences behavioural intention. This research also reveals that the experience of playing online games and the experience of web browsing on mobile phones have a moderating effect on the acceptance of playing online games through mobile phones. Finally, management implications and future research are also presented in this research.
關鍵字UTAUT;online games;mobile phones;cell phones;mobile communications;prior experience;customer acceptance;online gaming industry;web browsing;behavioural intention
語言英文
ISSN1741-5217;1470-949X
期刊性質國外
收錄於SSCI;
產學合作
通訊作者Chen, Lily Shui-lien
審稿制度
國別英國
公開徵稿
出版型式,紙本
相關連結
Google+ 推薦功能,讓全世界都能看到您的推薦!