教師資料查詢 | 類別: 期刊論文 | 教師: 陳水蓮 Chen, Shui-lien (瀏覽個人網頁)

標題:Investigating member commitment to virtual communities using an integrated perspective
學年100
學期1
出版(發表)日期2012/01/01
作品名稱Investigating member commitment to virtual communities using an integrated perspective
作品名稱(其他語言)
著者Wang, Edward Shih-Tse; Chen, Lily Shui-Lien; Tsai, Bi-Kun
單位淡江大學管理科學學系
出版者Bingley: Emerald Group Publishing Ltd.
著錄名稱、卷期、頁數Internet Research 22(2), pp.199-210
摘要Purpose – Although the number of virtual communities has increased dramatically over the past few years, attracting and maintaining members remains the biggest challenge to establishing virtual social networks. This study seeks to integrate the roles of individual factors (issue involvement), social factors (social interaction), and system factors (system interactivity), and to explore how these factors contribute to member commitment in virtual communities.
Design/methodology/approach – A total of 402 undergraduate students, who are all current members of virtual communities, participated in this study. Data were analyzed using structural equation modeling (SEM).
Findings – The findings reveal that member commitment to communities was influenced more by their issue involvement compared to their perceived social interaction or perceived system interactivity.
Originality/value – This research contributes to online community literature by integrating critical antecedent factors in the field of community commitment behavior. The findings indicate that issue involvement is more important than social interaction and system interactivity for influencing member commitment to communities. Additionally, the findings suggest that online community administrators should consider community positioning and topic selecting programs when attempting to influence users to commit to communities.
關鍵字Communities; Community networks; Customer retention; Facilitators; Human-computer interaction; Social networking sites; User behaviour; User studies; Virtual worlds
語言英文
ISSN1066-2243
期刊性質國外
收錄於SSCI
產學合作
通訊作者Wang, Edward Shih-Tse
審稿制度
國別英國
公開徵稿
出版型式紙本
相關連結
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