教師資料查詢 | 類別: 期刊論文 | 教師: 李培齊 Lii, Pei-chi (瀏覽個人網頁)

標題:Constructing Virtual Channel Power Model
學年99
學期1
出版(發表)日期2010/09/18
作品名稱Constructing Virtual Channel Power Model
作品名稱(其他語言)
著者Chen, Tsang-chiang; Hsu, Chang-hsien; Chen, Chi-yuan; Lii, Peirchyi
單位淡江大學管理科學學系
出版者Academic Journals
著錄名稱、卷期、頁數African Journal of Business Management 4(12) pp.2430-2437
摘要Electronic commerce (E-commerce) is providing an alternative channel model for selling products. With the development of the E-commerce, enterprises have to face a new business model, and supply chain management (SCM) is the optimal solution to implement and integrate E-commerce and competitive advantage of outsourcing. In this day, who owns the channel can lead the entire market. Among the upstream and downstream there generally exists unequal channel power. We explored Taiwan’s virtual channel clothing industry of the causal relationship of satisfaction of the channel members with channel power source and power. In order to explore their causal relationship, SEM oriented structural model path analysis is adopted. Therefore the channel distributors and the retailers can take and maintain mutually beneficial cooperative model, by such a power model so that the both sides are able to reap greater benefits.
關鍵字Virtual channel;channel power;structural equation model;e-commerce;e-supply chain
語言英文(美國)
ISSN1993-8233
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別
公開徵稿
出版型式電子版
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