教師資料查詢 | 類別: 期刊論文 | 教師: 蔣璿東 Chiang Ding-an (瀏覽個人網頁)

標題:Applying Data Mining Techniques to WIFLY in Customer Relationship Management
學年98
學期1
出版(發表)日期2010/01/01
作品名稱Applying Data Mining Techniques to WIFLY in Customer Relationship Management
作品名稱(其他語言)
著者Lin, Cheng-Jung; Chiang, Ding-An; Lai, Sheng-Wei; Wang, Yi-Hsin
單位淡江大學資訊工程學系
出版者Faisalabad: A N S I Network
著錄名稱、卷期、頁數Information Technology Journal 9(3), pp.488-493
摘要In recent years, wireless service subscribers are easy and frequent to change from one service provider to another for better service, which is called churn. This study applied data mining techniques to predict customer churn in Customer Relationship Management (CRM) and build predicting model to prevent customer churn. The experimental evaluation results show that customer churn model is effective and efficient. It can help enterprise in predicting the customer churn, building customer loyalty and maximizing enterprise profitability.
關鍵字Customer relationship management;marketing;WIFLY;clustering;churn;data mining;decision tree
語言英文
ISSN1812-5638
期刊性質國外
收錄於EI
產學合作
通訊作者Lai, Sheng-Wei
審稿制度
國別巴基斯坦
公開徵稿
出版型式紙本
相關連結
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