教師資料查詢 | 類別: 期刊論文 | 教師: 廖述賢 LIAO SHU-HSIEN (瀏覽個人網頁)

標題:Mining demand chain knowledge of life insurance market for new product development
學年97
學期2
出版(發表)日期2009/07/01
作品名稱Mining demand chain knowledge of life insurance market for new product development
作品名稱(其他語言)
著者Liao, Shu-Hsien; Chen, Ya-Ning; Tseng, Yu-Yia
單位淡江大學經營決策學系
出版者Kidlington: Pergamon
著錄名稱、卷期、頁數Expert Systems with Applications 36(5), pp.9422-9437
摘要Demand chain management (DCM) can be defined as “extending the view of operations from a single business unit or a company to the whole chain. Essentially, demand chain management focuses not only on generating drawing power from customers to purchase merchandises on the supply chain; but also on exploring satisfaction, participation, and involvement from customers in order for enterprises to understand customer needs and wants. Thus, customers have changed their position in the demand chain to assume a leading role in bringing more benefit for enterprises. This article investigates what functionalities best fit the consumers’ needs and wants for life insurance products by extracting specific knowledge patterns and rules from consumers and their demand chain. By doing so, this paper uses the a priori algorithm and clustering analysis as methodologies for data mining. Knowledge extraction from data mining results is illustrated as market segments and demand chain analysis on life insurance market in Taiwan in order to propose suggestions and solutions to the insurance firms for new product development and marketing.
關鍵字Demand chain management;Life insurance market;New product development;Data mining;Consumer research
語言英文
ISSN0957-4174
期刊性質國外
收錄於SCI;EI;SSCI
產學合作
通訊作者Liao, Shu-Hsien
審稿制度
國別英國
公開徵稿
出版型式紙本
相關連結
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