An optimal demand function constructed by consumer willing-to-pay price and transaction cost
學年 97
學期 1
出版(發表)日期 2008-12-01
作品名稱 An optimal demand function constructed by consumer willing-to-pay price and transaction cost
作品名稱(其他語言)
著者 Chang, Horng-jinh; Chen, Po-yu
單位 淡江大學經營決策學系
出版者 Taipei : Graduate Institute of Management Science, Tamkang University
著錄名稱、卷期、頁數 International Journal of Information and Management Sciences 19(4), pp.717-728
摘要 The demand function of a product is constructed as a bivariate normal distribution function with the consumer willing-to-pay price and the unit transaction cost as variables. Such a bivariate distributed demand function is much different from those of traditional demand functions, and can catch more practical situations. This study focuses on the reasoning process in constructing such a bivariate distributed demand function and its characteristics, as well as its feasible applications.
關鍵字 Transaction Cost; Demand Function; Willing-to-Pay Price; Bivariate Normal Distribution
語言 en
ISSN 1017-1819
期刊性質 國內 紙本
收錄於 TSSCI EI
產學合作
通訊作者
審稿制度
國別 TWN
公開徵稿
出版型式
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/64958 )

機構典藏連結

SDGS 優質教育,產業創新與基礎設施