教師資料查詢 | 類別: 期刊論文 | 教師: 廖述賢 LIAO SHU-HSIEN (瀏覽個人網頁)

標題:Mining product maps for new product development
學年96
學期1
出版(發表)日期2008/01/01
作品名稱Mining product maps for new product development
作品名稱(其他語言)
著者廖述賢; Liao, Shu-hsien; Hsieh, Chia-lin; Huang, Sui-ping
單位淡江大學經營決策學系
出版者Oxford: Pergamon
著錄名稱、卷期、頁數Expert Systems with Applications 34(1), pp.50-62
摘要Many enterprises have been devoting a significant portion of their budget to new product development (NPD) in order to distinguish their products from those of their competitors, and to make them better fit the needs and wants of customers. Hence, businesses should develop products that fulfill the customer demands, since this will increase the enterprise's competitiveness and it is an essential criterion to earning higher loyalties and profits. This paper presents the product map obtained from data mining results, which investigates the relationships among customer demands, product characteristics, and transaction records, using the Apriori algorithm as a methodology of association rules for data mining. The product map shows that different knowledge patterns and rules can be extracted from customers to develop new cosmetic products and possible marketing solutions. Accordingly, this paper suggests that the cosmetics industry should extract customer knowledge from the demand side and use this as a knowledge resource on its supply chain for new product development. (c) 2006 Elsevier Ltd. All rights reserved.
關鍵字New product development; Product map; Data mining; Association rules; Knowledge extraction
語言英文
ISSN0957-4174
期刊性質國外
收錄於SCI;EI
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式
相關連結
Google+ 推薦功能,讓全世界都能看到您的推薦!