教師資料查詢 | 類別: 期刊論文 | 教師: 許超澤 Chao-Che Hsu (瀏覽個人網頁)

標題:Reply to “Comment on using a modified grey relation method for improving airline service quality”
學年100
學期2
出版(發表)日期2012/06/01
作品名稱Reply to “Comment on using a modified grey relation method for improving airline service quality”
作品名稱(其他語言)
著者Liou, James J.-H.; Tzeng, Gwo-Hshiung; Hsu, Chao-Che; Yeh, Wen-Chien
單位淡江大學運輸管理學系
出版者Kidlington: Pergamon
著錄名稱、卷期、頁數Tourism Management 33(3), pp.719–720
摘要This is a reply to the comments on the previously published paper entitled “Using a modified grey relation method for improving airline service quality”. The commentators question that the paper does not offer any improvement over Chen and Tzeng’s (2004) work and uses the same data as in Liou, Tsai, Lin, and Tzeng’s (2011b) paper. However, the modified grey relation described therein actually does improve on Chen and Tzeng’s (2004) work in two ways. First, the ideal and negative ideal referential sequences are replaced by the aspired to and tolerable levels. Second, the similarity used in the grey relation model is transformed into a weighted gap, “the smaller the better”. The same survey data is used in both papers, but the targets and purposes differ. One is focused on economy class passengers, while the other targets all passengers. Therefore, we argue that the comments indicate misunderstanding of the modifications.
關鍵字TOPSIS; Grey relation;VIKOR;Service quality
語言英文
ISSN0261-5177
期刊性質國外
收錄於SCI;SSCI;EI
產學合作
通訊作者Liou, James J.-H.
審稿制度
國別英國
公開徵稿
出版型式紙本
相關連結
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