教師資料查詢 | 類別: 期刊論文 | 教師: 黃文濤 HUANG, WEN-TAO (瀏覽個人網頁)

標題:Using Statistical Data and Signed Distance of Fuzzy Aggregate Evaluation Method on Application of Measuring Service Quality of Hotel
學年94
學期1
出版(發表)日期2005/09/01
作品名稱Using Statistical Data and Signed Distance of Fuzzy Aggregate Evaluation Method on Application of Measuring Service Quality of Hotel
作品名稱(其他語言)
著者Huang, Tien-tsai; Huang, Wen-tao
單位淡江大學經營決策學系
出版者Taipei : Graduate Institute of Management Science, Tamkang University
著錄名稱、卷期、頁數International Journal of Information and Management Sciences 16(3), pp.17-35
摘要In Taiwan nowadays, many service industry sectors face intense competition and diverse customer demands, the hospitality industry has certainly not been exempted. Therefore, how to increase the competitive advantage through high service quality becomes the crucial factor in hotel industrial survival and development. Recently, many literatures focus on evaluation of service quality on hotel industry and they use statistical method to analyse the data of questionnaire with sampling. The statistical method can reveal the mean of satisfactory level of each evaluation factor, and it also shows the priority factors of the service quality for improvement. However, the satisfactory level of evaluation dimension and aggregate evaluation results can't be achieved by using statistical method. In order to obtain the aggregate evaluation results based on statistical data, we develop a two-stage fuzzy aggregate evaluation model as a tool for the study of service quality of hotel industry. In summary, this paper provides a useful evaluation method for assessing the service quality of hotel industry.
關鍵字Two-stage fuzzy aggregate evaluation; Service quality; Signed distance; Hotel industry
語言英文
ISSN1017-1819
期刊性質國內
收錄於EI
產學合作
通訊作者
審稿制度
國別中華民國
公開徵稿
出版型式紙本
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