教師資料查詢 | 類別: 期刊論文 | 教師: 阮聘茹 Juan, Pin-ju (瀏覽個人網頁)

標題:Determining the Location of Resort Parks Using a Standardized Model
學年98
學期2
出版(發表)日期2010/03/01
作品名稱Determining the Location of Resort Parks Using a Standardized Model
作品名稱(其他語言)
著者Juan, Pin-Ju; Chang, Che-Wei
單位淡江大學國際觀光管理學系
出版者New Delhi: Taru Publications
著錄名稱、卷期、頁數Journal of Information & Optimization Sciences 31(2), pp.399-412
摘要This study describes current research on risk evaluation, and draws links with the location selection process. This study constructs standards for assessing location selection based on competitive advantage and risk perspective. Data is collected via modified Delphi approach interviews, then analyzed via content analysis and Analytical Hierarchy Process. Based on the analytical results, the evaluation standards are divided into risk evaluation and the four main dimensions: factor conditions; demand conditions; firm strategy structure and rivalry, and related and supporting industries. This study also develops three evaluation standards for resort park location. Measuring location selections can help businesses select suitable international resort parks, to provide some evaluation standards which can provide basis for tourism departments and assist industries in location selection.
關鍵字Competitive advantage; risk evaluation; resort park; strategic location decision; Analytic Hierarchy Process
語言英文
ISSN0252-2667;2169-0103
期刊性質國外
收錄於EI
產學合作
通訊作者Juan, Pin-Ju
審稿制度
國別印度
公開徵稿
出版型式紙本;電子版
相關連結
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