教師資料查詢 | 類別: 期刊論文 | 教師: 張鈿富 Dian-fu Chang (瀏覽個人網頁)

標題:Fuzzy evaluating goal oriented and marketing strategy in community colleges
學年100
學期1
出版(發表)日期2011/09/01
作品名稱Fuzzy evaluating goal oriented and marketing strategy in community colleges
作品名稱(其他語言)
著者Lee, Yu-lan; Chang, Dian-fu; 張鈿富; Wu, Berlin
單位淡江大學教育政策與領導研究所
出版者ISME International
著錄名稱、卷期、頁數International Journal of Innovative Management, Information & Production (IJIMIP) 2(3), pp.13-24
摘要This study evaluates community colleges’ goal values and marketing strategies. Redefining the current community college vague goal, this work uses participant preference to investigate the college’s needs, future trends, and marketing strategies. The results show that vocational training has become the top ranking course in community colleges. Life skill is one of the most popular courses to meet students’ needs. Students expect to enhance vocational training in community colleges as part of their marketing strategy for future career development. It is suggested that design-related training with vocational values and special courses for life skills are important for community colleges to help students prepare for job expertise.
關鍵字Fuzzy Goal Oriented;Marketing Strategy;Community Colleges
語言英文(美國)
ISSN2185-5439
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別美國
公開徵稿
出版型式,紙本
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