教師資料查詢 | 類別: 期刊論文 | 教師: 王居卿 WANG, CHU-CHING (瀏覽個人網頁)

標題:Integrative Service Taxonomy and Business Strategies Formulation: 4P Model with Open System and Modularization Approaches
學年98
學期1
出版(發表)日期2009/09/01
作品名稱Integrative Service Taxonomy and Business Strategies Formulation: 4P Model with Open System and Modularization Approaches
作品名稱(其他語言)
著者Liu, Chun-Hsien; Wang, Chu-Ching
單位淡江大學企業管理學系
出版者臺北縣淡江大學
著錄名稱、卷期、頁數International Journal of Information and Management Sciences=資訊與管理科學期刊 20(3), pp.331-349
摘要In many countries including Taiwan the output of service sector has exceeded 70% of GDP (Gross Domestic Production). It is worthwhile to investigate the insight of service and find the method to develop business strategy for service firms. This study adopts open system concept to identify 4 dimensions of service. Then via literature reviews 3 attributes are identified for each dimension. The combination of attributes forms 81 service modules, with which a service firm offering multiple services can integrate them to formulate the business strategy by using the managerial implications of the attributes. The MTMM (Multi-trait Multi-method) tool is used to show the integrative classification approach developed in this study is more effective than the previous approaches.
關鍵字Service Taxonomy;Business Strategy;Open System;MTMM.
語言英文
ISSN1017-1819
期刊性質國際
收錄於EI
產學合作
通訊作者
審稿制度
國別中華民國
公開徵稿
出版型式紙本
相關連結
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