教師資料查詢 | 類別: 期刊論文 | 教師: 張瑋倫 Chang Wei-lun (瀏覽個人網頁)

標題:A Mixed Initiative Model for Quality-Based E-Services Pricing
學年100
學期1
出版(發表)日期2011/09/01
作品名稱A Mixed Initiative Model for Quality-Based E-Services Pricing
作品名稱(其他語言)
著者張瑋倫; Chang, Wei-lun
單位淡江大學企業管理學系
出版者Routledge
著錄名稱、卷期、頁數Total Quality Management and Business Excellence 22(9), pp.975-991
摘要E-service pricing has become an important issue for the era of the service economy. In this study, we propose a novel pricing approach for e-services which considers perceived e-service premium. Profit (from provider perspective) and perceived value (from customer perspective) are two major components in the model. Our method is an extended cost-plus pricing approach that includes variable cost, fixed cost, profit goal, and e-service premium as the added value in the pricing process. Conversely, this work utilises multi-attribute utility theory to estimate customer utility based on perceived quality. The perceived quality is measured by a simple survey based on the concept of E-S-QUAL and E-RecS-QUAL (2005). The proposed pricing approach decreases pricing complexity by quantifying and converting perceived quality to perceived utility. In sum, this work makes three major contributions: (1) considering profits and utility simultaneously, (2) quantifying e-service premium characteristics, and (3) generating a personalised e-service price. This research is the first attempt at contributing e-service pricing approach and considers e-service characteristics premium in the pricing process.
關鍵字e-service quality;e-service pricing;multi-attribute utility theory;e-service premium
語言英文
ISSN1478-3363
期刊性質國外
收錄於
產學合作
通訊作者
審稿制度
國別英國
公開徵稿
出版型式,電子版,紙本
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