教師資料查詢 | 類別: 會議論文 | 教師: 張敬珣 Chang, Ching-hsun (瀏覽個人網頁)

標題:Green innovation performance: antecedent and consequence
學年100
學期1
發表日期2011/07/31
作品名稱Green innovation performance: antecedent and consequence
作品名稱(其他語言)
著者Chang, Ching-hsun
作品所屬單位淡江大學企業管理學系
出版者Institute of electrical and electronics engineers (IEEE)
會議名稱Technology Management in the Energy Smart World (PICMET), 2011 Proceedings of PICMET '11:
會議地點Portland, OR, USA
摘要This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation performance mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation performance does not. The research results are beneficial to the manufacturing industry of Taiwan.
關鍵字
語言英文
收錄於
會議性質國際
校內研討會地點
研討會時間20110731~20110804
通訊作者
國別美國
公開徵稿Y
出版型式
出處Technology Management in the Energy Smart World (PICMET), 2011 Proceedings of PICMET '11:, pp.1-8
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