關鍵字查詢 | 類別:會議論文 | | 關鍵字:A Study of Experiential Marketing Application in Cultural Creative Park

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序號 學年期 教師動態
1 107/2 管科系 張紘炬 教授 會議論文 發佈 A Study of Experiential Marketing Application in Cultural Creative Park , [107-2] :A Study of Experiential Marketing Application in Cultural Creative Park會議論文A Study of Experiential Marketing Application in Cultural Creative ParkHorng Jinh Chang; Fei-Hsu Sun Hung; Yu-Wei ChungPartial least squares;PLS-MGA;cultural creative park;experiential marketingConference proceedingThe cultural and creative industries are the focus of economic development in many countries around the world. The revitalization of historic sites, historic buildings, idle spaces and facilities in cultural creative parks can drive the development of the cultural and creative industries. In addition to government and business management, the experience and perception of visitors in cultural creative parks is the key to the success of the park. Therefore, visitor experience assessment is an important issue. This study takes Huashan 1914 Creative Park as an example to explore the influence of different types of visitor perceived experiential marketing variables of Strategic Experientail Modules on atti
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