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序號 學年期 教師動態
1 108/1 中文系 高柏園 教授 會議論文 發佈 以中華文化弘揚漢傳佛教的可能模式 , [108-1] 摘要:
2 109/2 西語系 葉汐帆 助理教授 會議論文 發佈 Poesía al pie de la letra , [109-2] 摘要:Este estudio conviene con Wellek & Warren (1956, 15) en que existen poemas enunciativos: «There are good completely imageless poems; there is even a “poetry of statement”». Así pues, adoptando una perspectiva contrahermenéutica, se impugna la oposición entre los planos real y metafórico para postular una poesía denotativa literal y verificar otras vías de exploración poética, así como una nueva, plausible y edificante manera de leer poemas.
3 108/2 管科系 婁國仁 教授 會議論文 發佈 Equity issuances and agency costs: additional evidences from East Asia markets , [108-2] 摘要:
4 109/2 資管系 張應華 副教授 會議論文 發佈 整合柔性計算技術與隱藏式馬可夫鏈建構企業危機動態診斷模型 , [109-2] 摘要:
5 109/2 機械系 康尚文 教授 會議論文 發佈 Study of Gas to Liquid Heat Pipe Heat Exchanger , [109-2] 摘要:
6 109/2 管科系 李旭華 副教授 會議論文 發佈 Applying Fuzzy Delphi method and ANP to analyze instrumental attributes in purchasing sustainable apparel products , [109-2] 摘要:
7 108/1 統計系 吳錦全 教授 會議論文 發佈 Analysis of the estimation of process capability index of non-normal process data using the lognormal distributions , [108-1] 摘要:
8 108/1 化學系 謝仁傑 教授 會議論文 發佈 Transition-Metal-Catalyzed Addition Reaction of C-N Multiple Bonds , [108-1] 摘要:Our developed methodologies in the transition-metal-catalyzed coupling reactions1-4 involving the addition of CN multiple bonds (nitrile and imine) are briefly divided into four reaction types and shown below. As indicated in the following scheme, the different behaviors of addition could be carried out via the different transition-metal complexes. In addition, applications to the synthesis of natural alkaloids, bioactive compounds and medicine candidates could be carried out as well.
9 109/2 教科系 鍾志鴻 助理教授 會議論文 發佈 學生系所滿意度模型-淡江大學為例 , [109-2] 摘要:
10 109/1 運管系 劉士仙 副教授 會議論文 發佈 重力模式之空間阻抗於COVID-19社交距離之影響因素分析-以淡水區水碓里為例 , [109-1] 摘要:新冠狀肺炎自2019年開始逐步蔓延,已持續近一年時間,在世界各國造成恐慌,目前在很多亞洲國家、美國與南美洲等國,仍未受到有效控制,疫苗尚未研發問世之前,各國疾病管制中心都認為戴口罩與保持社交距離係最有效的防疫措施,並紛紛頒佈社交安全距離,以防止感染,但效果並不理想。本研究有鑑於此,擬以重力模式探究空間阻抗對於室內外環境、口罩材質與親疏關係於社交距離之影響,透過因子分析,探討影響因素效果,藉以提供未來對於社交距離宣導與執行的參考。
11 109/1 運管系 劉士仙 副教授 會議論文 發佈 卷積神經網路於擁擠指標之研究 , [109-1] 摘要:以不同顏色提供道路交通擁擠(Congestion)資訊,是目前國內外常用來描述路況資訊最普遍的一種型式,主要在於簡單、畫面易懂;國內外的交通控制中心的路況擁擠程度,目前主要仍以道路速限為準,主觀地將速率高低分為幾種級距,以反應用路人對道路擁擠感知的等級,常會發生與用路人主觀之行車擁擠感知經驗不一致的現象。過去學術研究爰用進階之分類方法,雖有改善,仍有諸多改善空間。由於用路人係以視覺感知來判讀交通擁擠狀態,有鑑於此,本研究嘗試以圖像辨識之卷積神經網路技術,預測擁擠指標類別,並以路段固定偵測器之即時交通參數為基礎,比較過去使用轉換之判讀方法,以高速公路為例,比較分析,結果顯示,以卷積神經網路深度學習預測之模式績效,準確度之改善有大幅提升,準確率達82.9%。
12 108/2 經濟系 廖惠珠 教授 會議論文 發佈 Ranking the Impact Factors on Crude Oil Prices , [108-2] 摘要:
13 107/2 企管系 李文雄 教授 會議論文 發佈 綜合基本 技術 籌碼面指標探討擇股因素與決策 , [107-2] 摘要:隨著投資風氣的普及,金融商品的多元化發展,民眾透過投資來獲取額外財富已是相當常見的管道之一,其中又以股票的高流動性、進入門檻低等好處,而備受一般投資人所喜愛。加上金融科技的快速發展、智能選股平台的問世,使得投資更為便利與效率。因此,本研究結合了基本、技術、籌碼面之指標,並以大立光、精測與台積電三檔股票為例,利用本研究方法-MCDM法進行投資考量因素與決策。MCDM法能找出各項因素之相對關係,並計算出各項因素之權重,找出關鍵的評估準則,依據各項因素權重排列出投資標的之優劣順序,進一步做出最佳決策。 首先,透過相關文獻回顧,找出「基本面」、「技術面」、「籌碼面」為本研究之三項構面,再進一步深入探討,找出了「本益比」、「每股盈餘」、「股東權益報酬率」、「移動平均線」、「隨機指標」、「券資比」與「三大法人買超」七項次因子。並於研究期間,於相關領域之專家學者回收16份有效問卷,之後透過DEMATEL法計算出各項準則之關聯性,發現「每股盈餘」的影響度最高,顯示此準則最容易影響其他評估準則;而「三大法人買超」的關聯度最高,代表此準則佔整體評估準則之重要性最大。接著利用DANP法算出各準則之權重,其中「三大法人買超」有最高的權重,而「隨機指標」相對不受專家學者重視,權重最低。最後採用VIKOR法針對投資標的進行評估,由分析結果得知,台積電擁有最高的總績效值,同時也擁有最低的平均差距(gaps),為本研究得出之最佳決策。
14 109/1 企管系 李青芬 副教授 會議論文 發佈 Developing Effective Fraud Detection Methods for Online Auction , [109-1] 摘要:The past decade has witnessed the rapid growth of online auctions. However, the low cost and anonymity in joining online auctions provided an easy path for fraudsters. The simple binary reputation system promoted by the auction site is clearly not enough to protect consumers from fraud. In view of this, many fraud detection methods have been proposed. Nevertheless, there are still many weaknesses needed to be improved. To help secure the online trading environment, this study aims at developing more effective methods to identify the fraudsters in online auctions. First, a novel selection method is proposed for deriving a concise attribute set used to build efficient detection models, which allow a reduction in detection costs while improving detection accuracy. In addition, a two-stage detection procedure is proposed wherein multiple mutual-complement models are combined for promoting overall detection accuracy. To evaluate the proposed methods, actual auction transaction histories were collected for testing. The experimental results show that these methods can outperform those in the previous work.
15 109/2 學動組 王元聖 教授 會議論文 發佈 2016-2020年全大運跆拳道品勢混合雙人組金牌選手之技術分析 , [109-2] 摘要:
16 108/1 外交系 蔡青龍 教授 會議論文 發佈 Indonesian Migration to Taiwan: The State Dilemma and People’s Realities , [108-1] 摘要:
17 107/2 外交系 蔡青龍 教授 會議論文 發佈 Indonesian Migrant Workers in Taiwan: The Importance of Humanitarian Protection , [107-2] 摘要:
18 107/2 外交系 蔡青龍 教授 會議論文 發佈 The 2011 Australia-Indonesia Dispute on Cattle Slaughtering: Factors and Impacts , [107-2] 摘要:
19 109/1 資管系 梁恩輝 副教授 會議論文 發佈 一個由評論擷取特徵詞的方法 , [109-1] 摘要:
20 109/1 資管系 梁恩輝 副教授 會議論文 發佈 一個主題是多輪對話系統-以NBA為例 , [109-1] 摘要:
21 110/1 資管系 吳雅鈴 副教授 會議論文 發佈 Exploring the Determinants of Customer Loyalty to Internet-Only Bank Service , [110-1] 摘要:
22 109/2 日文系 堀越和男 副教授 會議論文 發佈 日本語教育における創造的な学びの一活動 , [109-2] 摘要:
23 109/1 日文系 劉長輝 副教授 會議論文 發佈 儒学文化圏における「道統」と「異端」 , [109-1] 摘要:
24 108/1 資管系 吳雅鈴 副教授 會議論文 發佈 Exploring the Retargeting Strategy of Telepresence , [108-1] 摘要:Retargeting is based on the "Rule of Seven", which is an old theory coined by Dr. Jeffrey Lant and states that a customer must to be touched 7 times before becoming aware of a product or service and take action. Thus, it is critical to increase consumer touch points through Retargeting to drive potential sales. Therefore, this study strives to explore the remarketing strategies of virtual reality (VR) retargeting campaigns in accordance with telepresence theory for the tourism industry. VR telepresence is proposed as a formative second-order construct driven by reality judgement, internal/external correspondence, and attention/abortion. We further found that consumers' experiences with VR retargeting campaigns were classified as either positive or negative effects on their sense of immersion to enhance consumer purchase intention. Finally, it hopes to provide more insights on VR design strategies of experiential marketing for the tourism industry. Based on a survey by Statista (2017), 96% of internet users in the U.S. would leave an online shopping website without making a purchase, suggesting that very few people would actually buy something during their first visit to a site, even if they have the intention to do so. Another study by OmniVirt (2018), based on over 700 million ads served, found that in a promotional campaign that was displayed 700 million times, 85% of internet users are willing to finish watching a 360-degree video, compared to 58% for its 2D video counterpart. In order to produce advertisements that attract a wider audience and boost sales, more and more brands are turning to immersive experiences. Compared to traditional ad campaigns featuring similar elements and positioning, immersive advertising can lead to higher click through rates, which in turn increases brand awareness (Parikh, 2019). With a view to enhancing consumers' experience with retargeting marketing campaigns, the present study addresses how precision and immersive experiential marketing targeted at potential customers can increase their motivation to purchase. Based on Marvin Minsky's (1980) theory of telepresence, three virtual reality (VR) scenarios featuring life-like images and audios are designed and stimulated by a computing device in a high-fidelity stereoscopic virtual 3D space, creating an immersive user experience. Through this immersive virtual experience (Lanier, 1988), the author examines consumers' emotional states evoked by the virtual environment, which serves as the basis for further discussion on the effectiveness of VR retargeting travel ads. Research methods employed in this study to measure participants' positive and negative emotions include administering a written questionnaire and monitoring their brainwave activities. In sum, the main objective of the present study is to explore the impacts of telepresence as well as the quality of retargeting on consumer purchase behavior. The expected contributions of this study are threefold: (1) addressing the quality of retargeting advertising (which has yet to be thoroughly explored in the past) in order to formulate a better understanding of the interaction between advertising quality and consumer behavior; (2) incorporating telepresence as part of consumer experience has a positive impact on retargeting advertising, encouraging potential buyers to take action; and (3) brain wave analysis can offer insights into participant' positive and negative emotions, which improves the validity of this study. In conclusion, this study strives to explore the remarketing strategies of virtual reality (VR) retargeting campaigns in accordance with telepresence theory for the tourism industry. The practical findings of the present study can serve as a reference for digital marketers in setting the optimal advertising strategies to elicit the desire to purchase from prospective customers.
25 109/1 資管系 吳雅鈴 副教授 會議論文 發佈 The Effects of Scarcity Appeals on Consumer Behavior , [109-1] 摘要:
26 108/1 資管系 吳雅鈴 副教授 會議論文 發佈 The Effects of Hunger Marketing Strategy and Customer Emotion on Purchase Behavior , [108-1] 摘要:Hunger marketing is one of marketing techniques i.e. commodity suppliers intentionally lower yield to control supply-demand relation, create a false front of short supply, and reach the purpose to arouse consumers’ internal desire. The purpose of this study is to explore what kind of the different effects onto consumers’ emotions is likely triggered by diverse presentations of the hunger-marketing product information, then, further to know whether cognitive and affective fits of the mental processes (i.e. cognitive fit theory) can affect consumers’ impulsive buying behaviors. We further investigate, the impact of the product scarcity information clue (including long/short time limit, high/low limited stock, and high-priced/low-priced products) onto consumers’ impulsive buying intention, as well as mental processing of customers’ cognitive and emotional adaption. The author expects, these research findings could provide a perfect marketing strategy for marketing personnel and ad designers to increase sales profit.
27 108/1 資管系 吳雅鈴 副教授 會議論文 發佈 Re-conceptualizing Scarcity Effects on Desirability for Hunger Marketing , [108-1] 摘要:Hunger Marketing is through the adjustment of supply and demand to create the illusion of undersupply. In order to create a scarcity of product and attract the attention of consumers, the public's evaluation of the product can be enhanced. In other words, such “limited time” and “limited quantity” strategies for hunger marketing have prompted consumers to be curious and rebellious. As a result, consumers have a stronger “hope to have” feeling than usual, which in turn stimulates the desire to buy. This kind of scarcity marketing has become an important strategy for brand enterprises at all levels and industry in nowadays.   In 1989, Lynn's S-E-D model (Scarcity-Assumed Expensiveness-Desirability Model) influenced consumer psychology through the product's Scarcity (S), which in turn affected Desirability (D), since scarce product require more cost (Expensiveness, E) to improve quality and increase product sales. In the past, S-E-D model research was almost discussed with high-priced products. However, in view of the fact that brand manufacturers at all levels nowadays are aware of the operational deficiencies of the products. It shows that the scarcity strategy is not only operated on high-priced products. Lynn (1989) also shows that the scarcity of the S-E-D model does not necessarily lead to high assumed expensive, and there must be other mediators like perceived value of the consumer (e.g., interesting and unique), affecting consumer behavior.   Jones (2006) pointed out that consumer value is one of the most useful aspects of customer decision-making behavior. Moreover, perceived value can be measured by the consumer's affective (e.g., Hedonism, Interestingness), cognitive (e.g., Utilitarianism), and social state (e.g., Perceived Uniqueness). According to Commodity Theory (Brock, 1968), consumers' perceptions of the scarce products are extremely high, which in turn affects their perceived product attitudes (e.g., utility, product symbol, entertainment) and behavior (e.g., purchase intention). Before consumers buy goods, they will have a holistic utility assessment of products and services such as searching for relevant information, evaluate, compare and judge these messages. In view of this, perceived value has a decisive influence on the actual purchase behavior of consumers.   In sum, the purpose of this study is to explore the differences between hunger marketing's low-priced and high-priced products and to explore the impact of the scarcity appeals on online consumer buying decisions. By re-conceptualizing the existing S-E-D model and adding the concept of customer value, a more complete S-V-D model is developed. Next, through brainwave analysis, the brainwave risk response of consumers after receiving product information during online purchases is observed in the most direct way. The contributions include the following: (1) The part of the S-E-D model that has not been fully verified is complemented by the past literature and the S-V-D model is developed for hunger marketing; (2) Incorporate low-priced convenience products that were less discussed in Hunger Marketing into the study and use this kinds of products to understand the differences with high-priced products; (3) Through the brain wave analysis, the risk brainwaves are included in the discussion to enhance the overall research efficiency. By understanding scarcity appeal design and neurocognitive mechanisms, the insights from the findings can benefit designers and marketers in implementing more effective marketing strategies.
28 107/1 資管系 吳雅鈴 副教授 會議論文 發佈 Understanding Online Produce Cue Effects on Consumer Behavior: Evidence from EEG Data , [107-1] 摘要:The more information the linguistic symbol can convey, the better the effectiveness of communication will be. Thus, this study strived to explore the dissimilar use of product information cues in product evaluations of online shopping sites. We conducted different experiments with three product cues: country of origin, ranking, and sales. In addition, an electrophysiological monitoring method was used to measure neurophysiological states while customers assess the diagnosticity of cue usage in decision making. The valid data collected from 160 customers provide strong support that different extrinsic cues can stimulate different emotional responses at specific sites. The insights from the findings can benefit designers and marketers in implementing more effective marketing strategies.
29 109/1 運管系 邱顯明 副教授 會議論文 發佈 自行車智慧型警示系統設置成果及未來展望 , [109-1] 摘要:自行車體積相對於其他車種小,且車輛本身照明低於汽機車,在視線不佳的情況下,如雨天、起霧或是經過橋梁、隧道等,容易造成其他用路者因未注意前方有自行車而發生事故的機率。交通部公路總局於108年開始陸續於隧道及彎道路段等視線不佳路段設置自行車智慧型警示系統,地點包含台2丙平雙隧道、台9丁、台9戊及台30玉長隧道,該系統除了能提醒用路人前方有自行車行駛以外,亦具備有計數功能,透過自行車流量蒐集可以了解該處自行車行駛特性,本文將探討設置警示系統後對於路段自行車事故之變化以及平假日、週間日與氣溫對於自行車流量之影響,也提出該系統未來展望。
30 109/1 日文系 落合由治 教授 會議論文 發佈 「比較文化の教育実践」としてのテキストマイニング , [109-1] 摘要:
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