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序號 學年期 教師動態
1 101/1 教政所 張鈿富 教授 專書單篇 發佈 Assessing the perception of superstitions numbers and its effect on purchasing intentions , [101-1] :Assessing the perception of superstitions numbers and its effect on purchasing intentions專書之單篇Assessing the perception of superstitions numbers and its effect on purchasing intentions張鈿富; Chang, Dian-fu; Jiang, Yi-Sheng淡江大學教育政策與領導研究所Fuzzy statistics, non-parametric test, superstitious number, purchasing intentionSingapore : World Scientific PublishingQualitative modeling in marketing and management, PP.379-390http://www.worldscientific.com/action/doSearch?searchText=iQualitative+modeling+in+Marketing+and+Management&publicationFilterSearch=allNumerous studies have indicated that the use of membership functions and fuzzy interval data are more realistic and suitable for social science research. This chapter designed a fuzzy questionnaire to calculate how much Chinese people care about the superstitious number ‘4’, and estimate their purchasing intentions and the price reduction that would induce them to purchase items featuring the number 4. The results from using fuzzy statistics an
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