資管系 解燕豪 副教授於
Measuring the value variation of a service system: a Markov-switching model estimation
：Measuring the value variation of a service system: a Markov-switching model estimation期刊論文Measuring the value variation of a service system: a Markov-switching model estimationYen-Hao Hsieh; Wei-Ting ChenService system;Value cocreation;Markov-switching model;Value codestruction;Value variationJournal of Business & Industrial Marketing 32(8) ,p.1159-1171Purpose
The purpose of this study is to create a value variation measurement model to define the relationship among various roles in resource management within a service system; and divide value creation into two states (i.e. cocreation and codestruction) and use them as crucial indicators for value variation by adopting the service-dominant logic and using the Markov switching model.
This study proposed that variations in value are similar to changes in economy because both are abstract, indefinable and not easy to identify. Therefore, this study used the Markov switching model to define the state of val