關鍵字查詢 | 類別:期刊論文 | | 關鍵字:Applying Data Mining Techniques to WIFLY in Customer Relationship Management

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序號 學年期 教師動態
1 98/1 資工系 蔣璿東 教授 期刊論文 發佈 Applying Data Mining Techniques to WIFLY in Customer Relationship Management , [98-1] :Applying Data Mining Techniques to WIFLY in Customer Relationship Management期刊論文Applying Data Mining Techniques to WIFLY in Customer Relationship ManagementLin, Cheng-Jung; Chiang, Ding-An; Lai, Sheng-Wei; Wang, Yi-Hsin淡江大學資訊工程學系Customer relationship management;marketing;WIFLY;clustering;churn;data mining;decision treeFaisalabad: A N S I NetworkInformation Technology Journal 9(3), pp.488-493100學年度研究獎補助論文In recent years, wireless service subscribers are easy and frequent to change from one service provider to another for better service, which is called churn. This study applied data mining techniques to predict customer churn in Customer Relationship Management (CRM) and build predicting model to prevent customer churn. The experimental evaluation results show that customer churn model is effective and efficient. It can help enterprise in predicting the customer churn, building customer loyalty and maximizing enterprise profitability.2013.9.24補正完成BY映潔;Made available in DSpace on 2
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