關鍵字查詢 | 類別:期刊論文 | | 關鍵字:A Three-Stage Model FOR Smart Phone Use Antecedents

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序號 學年期 教師動態
1 102/2 國企系 孫嘉祈 副教授 期刊論文 發佈 A Three-Stage Model FOR Smart Phone Use Antecedents , [102-2] :A Three-Stage Model FOR Smart Phone Use Antecedents期刊論文A Three-Stage Model FOR Smart Phone Use AntecedentsPan, Lee-Yun; Chang. Shih-Chi; Sun, Chia-chi淡江大學國際企業學系Smartphone;Focus group;Perceived playfulness;CuriosityDordrecht: Springer NetherlandsQuality & Quantity 48(2), pp.1107-1115Due to the widespread use of smart phones with enhanced functions, telecom service providers Have responded in a variety of contexts but have yet to attract enough customers as expected. Few studies have been conducted to understand antecedents for using smart phone mobile services in Taiwan. To acquire a better understanding of why people use smart phone mobile services, we used focus groups to investigate the smart phone consumption decision process. This study combined existing theories, Unified Theory of Acceptance and Use of Technology (UTAUT), perceived playfulness, with new factors discovered through focus groups, to develop a three-stage model for smart phone use antecedents. This model can be ad
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