關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:marketing

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序號 學年期 教師動態
31 101/2 企管系 張敬珣 副教授 期刊論文 發佈 Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk , [101-2] 關鍵字:Greenwash;Green trust;Green consumer confusion;Green perceived risk;Green marketing
32 102/1 管科系 廖述賢 教授 期刊論文 發佈 What can influence the consumers' online word-of-mouth? An online gaming perspective , [102-1] 關鍵字:online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
33 100/2 管科系 廖述賢 教授 期刊論文 發佈 Relationships between brand awareness and online word-of-mouth: An example of online gaming community , [100-2] 關鍵字:online gaming; brand awareness; customer value; repurchasing intentions; online word-of-mouth; WoM; structural equation modelling; web based communities; virtual communities; online communities; marketing; consumer behaviour.
34 101/1 資管系 鄭啟斌 教授 期刊論文 發佈 Design of a combinational auction mechanism for television advertising market in Taiwan , [101-1] 關鍵字:Advertising markets; Auction mechanisms; Combinatorial auction; Computational experiment; Exposure problem; Integer programming problems;Supply and demand;Television commercials;Time slots;TV channels;TV commercial;TV stations;Economics;Integer programming;Marketing;Television;Television broadcasting;Television stations;Commerce
35 91/2 資工系 趙榮耀 教授 期刊論文 發佈 Establish A Market Segmentation System to Predict the Position of A Product in Electronic Marketplace Based on Networked Situations and Product Attributes , [91-2] 關鍵字:Electronic Commerce; Internet Marketing; Information System; Product Market Segmentation; Online Shopping
36 86/1 企管系 瞿紹美 副教授 期刊論文 發佈 跨組織資訊系統對汽車買賣業銷售通路的影響 , [86-1] 關鍵字:跨組織資訊系統;權力關係;汽車買賣業;Inter-organizational Systems;Marketing Channel;Power Relationships
37 92/1 國企系 曾義明 副教授 期刊論文 發佈 品牌權益內涵之整合性的驗證--線性結構模式的比較 , [92-1] 關鍵字:品牌權益;線性結構關係分析;行銷組合 Brand equity;LISREL;Marketing mix elements
38 90/2 國企系 曾義明 副教授 期刊論文 發佈 服務業之網路關係與其行銷創新能力之研究--以銀行消費性金融業務為例 , [90-2] 關鍵字:行銷創新能力;網路關係;Capability of marketing innovation;Network relationship
39 97/1 企管系 王居卿 教授 期刊論文 發佈 整合性服務分類之擴充及服務業行銷策略之建構 , [97-1] 關鍵字:服務分類; 模組; 行銷策略; service classification; module;marketing strategy
40 97/2 企管系 王居卿 教授 期刊論文 發佈 建構整合型服務模式以訂定服務業之行銷策略 , [97-2] 關鍵字:服務分類;整合型服務模式;行銷策略;動態機制;資源基礎說;作業流程;Service Classification;Integrative service model;Marketing strategy;Dynamic mechanism;Resource-based view;Operation process
41 101/2 企管系 張敬珣 副教授 期刊論文 發佈 Towards green trust: the influences of green perceived quality, green perceived risk, and green satisfaction , [101-2] 關鍵字:Green trust;Green satisfaction;Green perceived quality;Green perceived risk;Green marketing;Trust;Perception
42 101/1 教政所 張鈿富 教授 期刊論文 發佈 Fuzzy evaluating management performance and marketing strategy in community colleges , [101-1] 關鍵字:Performance management;Marketing strategy;Community colleges;Performance indicators
43 100/1 企管系 張敬珣 副教授 期刊論文 發佈 Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust , [100-1] 關鍵字:Green purchase intention;Green trust;Green perceived value;Green perceived risk;Green marketing;Perception
44 100/1 管科系 陳水蓮 教授 期刊論文 發佈 The influence of perceived justice of service recovery on affective and cognitive trust , [100-1] 關鍵字:service recovery; perceived justice; affective trust; cognitive trust; WOM; word of mouth; services; standards; service failure; marketing; interactional justice; distributive justice.
45 99/1 管科系 倪衍森 教授 期刊論文 發佈 友訊科技-為何「對」的人怎麼會「不對」? , [99-1] 關鍵字:Marketing Strategy; Brand; Human Resource Management;行銷策略;品牌;人力資源管理
46 98/1 資工系 蔣璿東 教授 期刊論文 發佈 Applying Data Mining Techniques to WIFLY in Customer Relationship Management , [98-1] 關鍵字:Customer relationship management;marketing;WIFLY;clustering;churn;data mining;decision tree
47 85/2 企管系 白滌清 副教授 期刊論文 發佈 The Decision of Compensation Plan for Inducing a Monopolist to Modify His Solutions , [85-2] 關鍵字:Dynamic Model Marketing;Monopoly;Compensation;Pricing
48 85/2 決策系 陳淼勝 教授 期刊論文 發佈 The Decision of Compensation Plan for Inducing a Monopolist to Modify His Solutions , [85-2] 關鍵字:Dynamic Model Marketing;Monopoly;Compensation;Pricing
49 99/1 企管系 李文雄 教授 期刊論文 發佈 Key Success Factors of Brand Marketing for Creating the brand value Based on a MCDM Model Combing DEMATEL and ANP Methods , [99-1] 關鍵字:Brand marketing; Brand value; MCDM; DEMATEL; ANP
50 85/2 管科系 歐陽良裕 教授 期刊論文 發佈 Price-Production Decisions under Various Optimizing Criteria in an Oligopolistic Market , [85-2] 關鍵字:Marketing-operations interface;Oligopoly;Inventory/production;Pricing
51 99/2 管科系 廖述賢 教授 期刊論文 發佈 Mining customer knowledge for direct selling and marketing , [99-2] 關鍵字:Direct marketing; Direct selling; Data mining; Association rules; Cluster analysis; Database marketing
52 99/2 管科系 廖述賢 教授 期刊論文 發佈 Mining customer knowledge to implement online shopping and home delivery for hypermarkets , [99-2] 關鍵字:Data mining; Association rule; Cluster analysis; On-line shopping; Home delivery; Electronic commerce; Database marketing
53 96/2 管科系 陳怡妃 副教授 期刊論文 發佈 從關係行銷觀點研究影響關係品質與忠誠度意圖之關係-以西藥產業為例 , [96-2] 關鍵字:關係行銷;關係品質;關係強度;關係利益;顧客忠誠度;relationship marketing;relationship quality;relationship intensity;relationship interest;customer loyalty
54 97/1 觀光系 張淑雲 副教授 期刊論文 發佈 Food Preferences on Holidays: Potential Chinese Tourists in Australia , [97-1] 關鍵字:情境分析;飲食偏好;餐旅行銷;Scenario survey;Food preferences;Hospitality marketing
55 100/1 教政所 張鈿富 教授 期刊論文 發佈 Fuzzy evaluating goal oriented and marketing strategy in community colleges , [100-1] 關鍵字:Fuzzy Goal Oriented;Marketing Strategy;Community Colleges
56 88/2 資圖系 林素甘 副教授 期刊論文 發佈 從非營利機構行銷觀點談圖書館行銷 , [88-2] 關鍵字:非營利組織行銷;圖書館行銷;Nonprofit Organization Marketing;Library Marketing
57 96/2 教政所 鈕方頤 助理教授 期刊論文 發佈 高等教育市場化與組織變革策略 , [96-2] 關鍵字:市場化;高等教育;組織變革;策略聯盟;教育行銷;Marketization;Higher eduction;Organizational change;Strategic alliance;Education marketing
58 99/2 企管系 張雍昇 副教授 期刊論文 發佈 Dark side of relationships: A tensions-based view , [99-2] 關鍵字:Relationship marketing;Dark side of relationships;Tensions-based view;Trust;Commitment
59 97/1 企管系 張雍昇 副教授 期刊論文 發佈 Generating effective interorganizational change: A relational approach , [97-1] 關鍵字:Relationship marketing; Interorganizational change; Organizational learning theory; Information technology; Partner characteristic
60 99/1 企管系 張雍昇 副教授 期刊論文 發佈 內外關係資本對行銷能力的影響-學習導向為干擾變數 , [99-1] 關鍵字:關係資本;行銷能力;學習導向;relationship capital;marketing capability;learning orientation
[第一頁][上頁]123[次頁][最末頁]目前在第 2 頁 / 共有 66 筆查詢結果