關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:marketing

[第一頁][上頁]123[次頁][最末頁]目前在第 1 頁 / 共有 66 筆查詢結果
序號 學年期 教師動態
1 109/2 管科系 張紘炬 教授 期刊論文 發佈 Donor Experience Sharing, Why, and Who They Are? , [109-2] 關鍵字:Non-profit marketing;Word-of-Mouth (WoM);Hedonic affection;Self-actualization;Mediation effect;PLS-SEM
2 110/1 管科系 廖述賢 教授 期刊論文 發佈 Investigating sports behaviors and market in Taiwan for sports leisure and entertainment marketing online recommendations , [110-1] 關鍵字:Sports leisure and entertainment marketing;Sports products/service bundling;Sports models of delivery;Data mining;Recommendation systems;Entertainment computing
3 108/2 管科系 曹銳勤 教授 期刊論文 發佈 The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies , [108-2] 關鍵字:green marketing;green awareness;TRA;government subsidies
4 109/2 會計系 張寶光 教授 期刊論文 發佈 Corporate Social Responsibility in Public Health During the COVID-19 Pandemic: Quarantine Hotel in China , [109-2] 關鍵字:COVID-19;quarantine hotel;public health;corporate social responsibility;marketing strategies
5 109/2 企管系 吳坤山 教授 期刊論文 發佈 Corporate social responsibility in public health during the COVID-19 pandemic: Quarantine hotel in China , [109-2] 關鍵字:COVID-19;quarantine hotel;public health;corporate social responsibility;marketing strategies
6 104/1 學動組 王豐家 助理教授 期刊論文 發佈 運動中心女性行銷之個案研究 , [104-1] 關鍵字:運動中心;運動行銷;女性顧客;sports center;sports marketing;female customers
7 110/1 學動組 王豐家 助理教授 期刊論文 發佈 Exploring the localization and home business strategies of the professional sports team -Formosa Dreamer case study , [110-1] 關鍵字:ASEAN Basketball league;Taiwan basketball;Formosa dreamers;Home marketing;Fan identity
8 108/2 學動組 王豐家 助理教授 期刊論文 發佈 從服務主導邏輯觀點論女性的運動消費者行銷模式 , [108-2] 關鍵字:顧客感知價值;創新服務;價值共創;互惠行銷;customer perceived value;service innovation;co-creation of value;reciprocal marketing
9 105/1 學動組 王豐家 助理教授 期刊論文 發佈 女性健身市場行銷策略之探討 , [105-1] 關鍵字:女性消費者;行銷思維;運動產業;female consumers;marketing mindset;sport industry
10 108/2 企管系 吳坤山 教授 期刊論文 發佈 Price or convenience: What is more important for online and offline bookings? A study of a five-star resort hotel in Taiwan , [108-2] 關鍵字:resort hotel;7Ps marketing mix elements;logistic regression;ANOVA
11 108/1 管科系 廖述賢 教授 期刊論文 發佈 Big data analytics for investigating Taiwan Line sticker social media marketing , [108-1] 關鍵字:Social marketing; E-marketing; Database marketing; Media (new media)
12 106/1 資創系 武士戎 教授 期刊論文 發佈 Applying sentiment analysis in social web for smart decision support marketing. , [106-1] 關鍵字:Electronic word-of-mouth;Sentiment analysis;Opinion leaders;Online marketing
13 106/2 國企系 張勝雄 副教授 期刊論文 發佈 Consumer Intention Toward Bringing Your Own Shopping Bags in Taiwan: An Application of Ethics Perspective and Theory of Planned Behavior , [106-2] 關鍵字:Sustainability;Bring Your Own Shopping Bags;General Theory of Marketing Ethics;Theory of Planned Behavior
14 105/1 企管系 李月華 副教授 期刊論文 發佈 Alignment Effect of Entrepreneurial Orientation and Marketing Orientation on Firm Performance , [105-1] 關鍵字:Business Performance;Entrepreneurial Orientation (EO);Marketing Orientation (MO);Opportunity Recognition;Small and Medium Enterprises (SMEs)
15 102/2 管科系 李旭華 副教授 期刊論文 發佈 The Service Marketing Analysis by Using Six Sigma Management Approach , [102-2] 關鍵字:六標準差;定義,測量,分析,改善,控制;績效;服務行銷;銷售;Six sigma;DMAIC;Performance;Service marketing;Sales
16 104/2 統計系 陳淑嬌 助理教授 期刊論文 發佈 An Insight on Medical Tourism Sector Developments in Asian , [104-2] 關鍵字:medical tourism;government policy;marketing;development strategies
17 103/2 管科系 張紘炬 教授 期刊論文 發佈 針對80年後世代網路行銷廣告策略之效益分析 , [103-2] 關鍵字:網路行銷 ;消費者行為 ;整合行銷傳播 ;修正德菲法 ;Internet marking ;Consumer behavior ;Integrated marketing communications ;Modified Delphi method ;TOPSIS
18 103/2 管科系 李大經 講師 期刊論文 發佈 An Efficiency Prediction of Mobility Solutions in Direct Selling Businesses of Mainland China , [103-2] 關鍵字:直銷業;信度分析;適應性行銷;行動化;AMOS;Direct selling;Reliability analysis;Adaptive marketing;Mobility
19 103/2 管科系 張紘炬 教授 期刊論文 發佈 An Efficiency Prediction of Mobility Solutions in Direct Selling Businesses of Mainland China , [103-2] 關鍵字:直銷業;信度分析;適應性行銷;行動化;AMOS;Direct selling;Reliability analysis;Adaptive marketing;Mobility
20 103/2 觀光系 黃詠奎 助理教授 期刊論文 發佈 Documenting business-to-consumer (B2C) communications on Facebook: What have changed among restaurants and consumers? , [103-2] 關鍵字:Marketing; Facebook; Restaurants; Social media; Business-to-consumer communications; Longitudinal design
21 102/2 公行系 韓 釗 副教授 期刊論文 發佈 應用恐懼訴求強化戒菸社會行銷設計 , [102-2] 關鍵字:Social marketing; Fear appeal; EPPM; Efficacy
22 103/2 國企系 張勝雄 副教授 期刊論文 發佈 The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences , [103-2] 關鍵字:green viral communication;green purchase intention; normative interpersonal influence;informational interpersonal influence; green marketing
23 104/1 企管系 張雍昇 副教授 期刊論文 發佈 Enhancing export performance for business markets: effects of interorganizational relationships on export market orientation (EMO) , [104-1] 關鍵字:export market orientation;export performance;internationalization;relationship marketing;industrial marketing;business marketing
24 102/2 企管系 張敬珣 副教授 期刊論文 發佈 Managing green brand equity: the perspective of perceived risk theory , [102-2] 關鍵字:Green brand equity;Green perceived quality;Green brand awareness;Green perceived risk;Green marketing;Perceived risk theory
25 103/1 企管系 張敬珣 副教授 期刊論文 發佈 The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction , [103-1] 關鍵字:Greenwash;Green word-of-mouth (green WOM);Green perceived quality;Green satisfaction;Green marketing
26 97/1 企管系 楊立人 教授 期刊論文 發佈 整合性服務分類之擴充及服務業行銷策略之建構 , [97-1] 關鍵字:服務分類; 模組; 行銷策略; service classification; module;marketing strategy
27 101/1 管科系 廖述賢 教授 期刊論文 發佈 What can influence the consumers' online word-of-mouth? An online gaming perspective , [101-1] 關鍵字:online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
28 102/1 企管系 王居卿 教授 期刊論文 發佈 Exploring Green Marketing factors Influencing Consumers' Purchase Intention toward Green Buildings , [102-1] 關鍵字:Green marketing, Green buildings, Consumer cognition
29 101/1 管科系 張紘炬 教授 期刊論文 發佈 Targeting the Post-80’s Market: An MCDM Approach , [101-1] 關鍵字:The post-80s; Smartphone; Consumer Behavior; Target marketing
30 99/2 保險系 范姜肱 教授 期刊論文 發佈 A Study of Travel Agencies’ Human Resources in Relation to Internet Marketing , [99-2] 關鍵字:travel marketing; electronic commerce; internet marketing; travel agency salespeople
[第一頁][上頁]123[次頁][最末頁]目前在第 1 頁 / 共有 66 筆查詢結果