關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:green marketing

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序號 學年期 教師動態
1 108/2 管科系 曹銳勤 教授 期刊論文 發佈 The Theory of Reasoned Action Applied to Green Smartphones: Moderating Effect of Government Subsidies , [108-2] 關鍵字:green marketing;green awareness;TRA;government subsidies
2 103/2 國企系 張勝雄 副教授 期刊論文 發佈 The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences , [103-2] 關鍵字:green viral communication;green purchase intention; normative interpersonal influence;informational interpersonal influence; green marketing
3 102/2 企管系 張敬珣 副教授 期刊論文 發佈 Managing green brand equity: the perspective of perceived risk theory , [102-2] 關鍵字:Green brand equity;Green perceived quality;Green brand awareness;Green perceived risk;Green marketing;Perceived risk theory
4 103/1 企管系 張敬珣 副教授 期刊論文 發佈 The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction , [103-1] 關鍵字:Greenwash;Green word-of-mouth (green WOM);Green perceived quality;Green satisfaction;Green marketing
5 102/1 企管系 王居卿 教授 期刊論文 發佈 Exploring Green Marketing factors Influencing Consumers' Purchase Intention toward Green Buildings , [102-1] 關鍵字:Green marketing, Green buildings, Consumer cognition
6 101/2 企管系 張敬珣 副教授 期刊論文 發佈 Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk , [101-2] 關鍵字:Greenwash;Green trust;Green consumer confusion;Green perceived risk;Green marketing
7 101/2 企管系 張敬珣 副教授 期刊論文 發佈 Towards green trust: the influences of green perceived quality, green perceived risk, and green satisfaction , [101-2] 關鍵字:Green trust;Green satisfaction;Green perceived quality;Green perceived risk;Green marketing;Trust;Perception
8 100/1 企管系 張敬珣 副教授 期刊論文 發佈 Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust , [100-1] 關鍵字:Green purchase intention;Green trust;Green perceived value;Green perceived risk;Green marketing;Perception
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 08 筆查詢結果