關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:Word-of-Mouth

[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 11 筆查詢結果
序號 學年期 教師動態
1 109/2 資圖系 張嘉玲 助理教授 期刊論文 發佈 Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism , [109-2] 關鍵字:electronic word-of-mouth (eWOM);purchase intention;helpfulness;credibility;information quality;professionalism
2 109/2 管科系 張紘炬 教授 期刊論文 發佈 Donor Experience Sharing, Why, and Who They Are? , [109-2] 關鍵字:Non-profit marketing;Word-of-Mouth (WoM);Hedonic affection;Self-actualization;Mediation effect;PLS-SEM
3 105/1 管科系 吳家齊 助理教授 期刊論文 發佈 On Electronic Word-of-Mouth Diffusion in Social Networks: Curiosity and Influence , [105-1] 關鍵字:social network;word-of-mouth;curiosity;influence;exploration
4 106/1 資創系 武士戎 教授 期刊論文 發佈 Applying sentiment analysis in social web for smart decision support marketing. , [106-1] 關鍵字:Electronic word-of-mouth;Sentiment analysis;Opinion leaders;Online marketing
5 105/1 會計系 方郁惠 教授 期刊論文 發佈 On Electronic Word-of-Mouth Diffusion in Social Networks: Curiosity and Influence , [105-1] 關鍵字:social network;word-of-mouth;curiosity;influence;exploration
6 107/2 管科系 廖述賢 教授 期刊論文 發佈 Interactivity, engagement, trust, purchase intention and word-of-mouth: A moderated mediation study , [107-2] 關鍵字:interactivity;engagement;trust;purchase intention;word-of-mouth;brand loyalty;moderated mediation;fan page;Facebook;social media;tourism;hospitality
7 103/1 企管系 張敬珣 副教授 期刊論文 發佈 The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction , [103-1] 關鍵字:Greenwash;Green word-of-mouth (green WOM);Green perceived quality;Green satisfaction;Green marketing
8 104/1 管科系 廖述賢 教授 期刊論文 發佈 A clash of personality? The relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective: Generation as the moderator , [104-1] 關鍵字:consumer personality;brand personality;word-of-mouth;WOM;consumer behaviour;social-cognitive perspective;SCP;generation;moderating effect;structural equation modelling;SEM;Nike shoes;Nike shoe users;conservative;openness;conscientious;extravert;excitement;ruggedness;competence;sophistication
9 101/1 管科系 廖述賢 教授 期刊論文 發佈 What can influence the consumers' online word-of-mouth? An online gaming perspective , [101-1] 關鍵字:online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
10 102/1 管科系 廖述賢 教授 期刊論文 發佈 What can influence the consumers' online word-of-mouth? An online gaming perspective , [102-1] 關鍵字:online games; brand image; brand trust; online word-of-mouth; WOM; structural equation modelling; SEM; mediating effect; moderating effect; brands; consumer behaviour; marketing; MMORPG; World of Warcraft; gaming; computer games; internet
11 100/2 管科系 廖述賢 教授 期刊論文 發佈 Relationships between brand awareness and online word-of-mouth: An example of online gaming community , [100-2] 關鍵字:online gaming; brand awareness; customer value; repurchasing intentions; online word-of-mouth; WoM; structural equation modelling; web based communities; virtual communities; online communities; marketing; consumer behaviour.
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 11 筆查詢結果