關鍵字查詢 | 類別:期刊論文 | 關鍵字 | 關鍵字:WoM)

[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 03 筆查詢結果
序號 學年期 教師動態
1 109/2 資圖系 張嘉玲 助理教授 期刊論文 發佈 Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism , [109-2] 關鍵字:electronic word-of-mouth (eWOM);purchase intention;helpfulness;credibility;information quality;professionalism
2 109/2 管科系 張紘炬 教授 期刊論文 發佈 Donor Experience Sharing, Why, and Who They Are? , [109-2] 關鍵字:Non-profit marketing;Word-of-Mouth (WoM);Hedonic affection;Self-actualization;Mediation effect;PLS-SEM
3 103/1 企管系 張敬珣 副教授 期刊論文 發佈 The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction , [103-1] 關鍵字:Greenwash;Green word-of-mouth (green WOM);Green perceived quality;Green satisfaction;Green marketing
[第一頁][上頁]1[次頁][最末頁]目前在第 1 頁 / 共有 03 筆查詢結果