Understanding antecedents of active product recommendations behavior in online social networking communities: a basic community atmosphere perspective
學年 110
學期 1
出版（發表）日期 2022-01-01
作品名稱 Understanding antecedents of active product recommendations behavior in online social networking communities: a basic community atmosphere perspective
作品名稱（其他語言）
著者 Xu, Y.; Wang, K.; Chang, Y. S.; Peng, Y. P.
單位
出版者
著錄名稱、卷期、頁數 Frontiers in Psychology
摘要 The intention to promote voluntary product recommendation by individuals in the community during online social contact has aroused more and more interest. At present, in a network community composed of consumers, reasons for personal active product recommendation by consumers are not obvious. To explore in more depth personal active product recommendation behaviour in the community during online social contact and the key factors which affect this behaviour, we have developed a model in which, based on Cognitive Emotion Theory (CET), reciprocal relationships in the community environment and the emotional impact of community homogeneity on a sense of community belonging and community receptivity are studied, and ultimately the subsequent active product recommendation behaviour of individuals is affected. Through analysis of the questionnaire results, we have found that good community reciprocity and community homogeneity lead to a greater sense of community belonging and receptivity, and community receptivity and a sense of community belonging are key mediators thus ultimately making a positive impact on active product recommendation behaviour. Finally, we have discussed the impact of the theoretical and practical implications.
關鍵字 Cognitive emotion theory;Product recommendation;Community reciprocity;Homophily experience;community receptivity;sense of belonging
語言 en_US
ISSN 1664-1078
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者 Chang, Y. S.
審稿制度 是
國別 TWN
公開徵稿
出版型式 ,電子版
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/121827 )