期刊論文
| 學年 | 114 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2026-03-07 |
| 作品名稱 | The socio-technical engine driving hotel live streaming engagement: insights from PLS-SEM, NCA, and cIPMA. |
| 作品名稱（其他語言） | |
| 著者 | Yi-Man Teng; Kun-Shan Wu; Zhezhou Li |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Humanities and Social Sciences Communications 13 ,p. 517 |
| 摘要 | Grounded in socio-technical systems theory and media absorption perspectives, this study investigates how social and technical affordances facilitate absorption experience (AE) as a psychologically immersive state of focused attention during hotel live streaming e-commerce (LSE), and how AE subsequently shapes consumer engagement behaviors, including both monetary (e.g., purchase intention) and non-monetary (e.g., liking, commenting, sharing). Drawing on survey data from 334 live streaming viewers, this study utilizes a multi-method analytical framework comprising partial least squares structural equation modeling, necessary condition analysis, and combined importance–performance map analysis. The outcomes verify that social presence, real-time interactivity, metavoicing, and guidance shopping significantly enhance AE, which in turn drives consumer engagement behaviors. The results indicate AE functions as a pivotal mediating mechanism between socio-technical characteristics and consumer engagement outcomes, with social presence emerging as a critical necessary condition for both monetary and non-monetary engagement behaviors. The integrated methodology separates ‘should have’ from ‘must-have’ components, offering a strong foundation for examining asymmetric causal linkages. The findings contribute to hospitality and live streaming e-commerce literature by theorizing AE as a context-appropriate immersive state in hotel live streaming and elucidating how socio-technical systems shape both monetary and non-monetary engagement behaviors, an area that remains insufficiently explored. |
| 關鍵字 | |
| 語言 | en_US |
| ISSN | |
| 期刊性質 | 國外 |
| 收錄於 | SSCI A&HCI Scopus |
| 產學合作 | |
| 通訊作者 | Kun-Shan Wu |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/129235 ) |