會議論文
| 學年 | 104 |
|---|---|
| 學期 | 2 |
| 發表日期 | 2016-06-27 |
| 作品名稱 | The Moderate Role of Perceived Surveillance for Value Perception in SOLOMO Services Continuance |
| 作品名稱（其他語言） | |
| 著者 | Ren-Xiang Lin; Heng-Li Yang |
| 作品所屬單位 | |
| 出版者 | |
| 會議名稱 | The 20th Pacific Asia Conference on Information Systems (PACIS) |
| 會議地點 | Chiayi, Taiwan |
| 摘要 | The full-fledged Social-Local-Mobile (SoLoMo) services appear recently as the form of app for Android or iOS system which include Facebook, Instagram, LINE, Google maps, etc. However, no study has attempted to understand the continuance intention among SoLoMo services. Besides, SoLoMo services have provided more powerful means of surveillance to track and profile their users, which might arouse negative feeling. In this study, we apply the consumption value theory to explore the value drivers and investigate the moderating effect of users’ perceived surveillance. The results indicate that social value, emotional value, and functional value are significant drivers for continuance intention. Perceived surveillance moderates the relationship of social value and functional value on continuance intention. |
| 關鍵字 | |
| 語言 | en_US |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | 無 |
| 研討會時間 | 20160627~20160701 |
| 通訊作者 | |
| 國別 | TWN |
| 公開徵稿 | |
| 出版型式 | |
| 出處 | PACIS 2016 Proceedings |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/128738 ) |