期刊論文
| 學年 | 113 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2024-12-14 |
| 作品名稱 | Delivery Service and Omni-channel Online and Offline in Vietnam During the Covid-19 Pandemic |
| 作品名稱（其他語言） | |
| 著者 | Shu-Hsien Liao;Retno Widowati; Pham Nguyen My Linh |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Sage Open 14(4), p.19 |
| 摘要 | Under the Covid-19 pandemic, Vietnam has not only seen in a clear shift from traditional trade to modern trade channels, but also there has been a shift from traditional trade to omni-channel online and offline. This leads to investigate several questions regarding retailing in Vietnam during the Covid-19 pandemic. What omni-channel process of delivery service is provided by operators in Vietnam? What are the profiles of the delivery service for omni-channel consumers in Vietnam? What are different consumer segment delivery service preferences in omni-channel and purchasing modes for online and offline? What profiles/patterns/rules should retail operators consider making their omni-channel delivery service model more competitive for online and offline in retailing? This study investigates Vietnamese consumer behaviors with delivery services and omni-channel online and offline (N = 2,204). Data mining analytics, including clustering analysis and association rules, reveal meaningful clusters/patterns/rules for investigating delivery service and omni-channel online and offline development. |
| 關鍵字 | |
| 語言 | en_US |
| ISSN | 2158-2440 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | USA |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/127499 ) |