期刊論文
| 學年 | 111 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2022-11-05 |
| 作品名稱 | Exploring the Impact of IoT and Green Advertising on Consumer Behavior |
| 作品名稱（其他語言） | |
| 著者 | Jui-Che Tu; Cheng-Hsueh Yang; Yu-Yin Chen |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | International Journal of Automation Technology 16(6), p. 795-806 |
| 摘要 | Over time, consumer awareness of environmental protection has grown. From big data in the Internet of things (IoT), green advertisement has indeed made a significant impact on consumers’ awareness of environmental protection. Therefore, this research studied the impact of the IoT and green advertisements on consumers’ behavior. An investigation was conducted based on focus group interviews, and the assumption was tested using statistical methods. The research results were as follows: 1) advertisement has a significant impact on consumer behavior; 2) consumers are willing to purchase advertised products that convey positive messages, regardless of their age, educational level, or average income level; 3) consumers with higher education levels have better environmental concepts; and 4) green advertisement has a significant impact on consumers’ environmental concepts and behaviors. In summary, the study found that green advertisement can improve consumers’ awareness of environmental protection and that consumers’ behavior can effectively influence the implementation of environmental protection. |
| 關鍵字 | Internet of things;green advertising;consumer behavior;green education |
| 語言 | en_US |
| ISSN | 1883-8022 |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | 陳譽尹 |
| 審稿制度 | 是 |
| 國別 | JPN |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/123378 ) |