期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2014-03-08 |
| 作品名稱 | Shopping in Cyberspace: Adolescent Technology Acceptance Attitude with Decision-making Styles |
| 作品名稱（其他語言） | |
| 著者 | Han-Jen Niu |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | International Journal of Technology and Human Interaction (IJTHI) 10(3), p.1-18 |
| 摘要 | Researchers have explored adolescents' online buying habits as the internet has developed and teenagers' incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 adolescents aged 16 to 30 in Taiwan were participants. Correlation, regression, and covariance analyses were used. Results show a positive correlation between adolescents' consumer decision-making styles and purchasing behavior (including planned and unplanned purchases). In addition, compulsive purchases under unplanned purchases showed a positive moderating effect. Recognition of ease of use in TAM had a positive moderating effect on compulsive purchases categorized under unplanned purchases. This research examined the moderating effect of variables in TAM, verifying their effects. |
| 關鍵字 | Adolescents;Buying Behavior;Consumer Decision-making Styles;Online Shopping;Technology Acceptance Model(TAM) |
| 語言 | en |
| ISSN | 1548-3908 |
| 期刊性質 | 國外 |
| 收錄於 | |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | HKG |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/115402 ) |