期刊論文
| 學年 | 108 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2020-02-01 |
| 作品名稱 | Critical accommodation information for travel opinion leader |
| 作品名稱（其他語言） | |
| 著者 | Chien Mu Yeh |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Independent Journal of Management & Production 11(1), p.1-14 |
| 摘要 | Potential tourists search for accommodation information once they decide to travel. Travel opinion leaders are critical accommodation information providers for potential tourists. However, we know little about travel opinion leaders' perceived importance of accommodation information. The current study examined the relationship between travel opinion leadership and perceived importance of accommodation information. Results showed that there were significant differences in the perception of important accommodation information between the high and low travel opinion leadership groups. These results make theoretical and practical implications for tourism research and accommodation managers. |
| 關鍵字 | opinion leaders;accommodation information;information search behavior |
| 語言 | en |
| ISSN | 2236-269X |
| 期刊性質 | 國外 |
| 收錄於 | ESCI |
| 產學合作 | |
| 通訊作者 | |
| 審稿制度 | 否 |
| 國別 | BRA |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/119018 ) |