期刊論文

學年 108
學期 1
出版(發表)日期 2019-09-01
作品名稱 Relationships between restaurant attachment, experiential relationship quality and experiential relationship intentions: The case of single friendly restaurants in Taiwan
作品名稱(其他語言)
著者 Hung-Che Wu; Ching-Chan Cheng; Chi-Han Ai; Guo-wei Chen
單位
出版者
著錄名稱、卷期、頁數 Journal of Hospitality and Tourism Management 40, p.50-66
摘要 This study aims to examine the relationships between the restaurant attachment dimensions, the experiential relationship quality dimensions and experiential relationship intentions. A convenience sample of 492 single customers who dined at one single friendly restaurant in Taipei City of Taiwan was surveyed. The results will assist single friendly restaurant management in developing and implementing market-orientated service strategies to increase perceptions of restaurant dependence, restaurant identity, restaurant affect, restaurant familiarity and experiential relationship intentions in order to enable single customers to come to trust and feel satisfied with and committed to single friendly restaurants.
關鍵字 Restaurant attachment;Experiential relationship quality;Experiential relationship intentions
語言 en
ISSN 1839-5260
期刊性質 國外
收錄於 SSCI
產學合作
通訊作者
審稿制度
國別 GBR
公開徵稿
出版型式 ,電子版,紙本
相關連結

機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/118814 )