期刊論文

標題 An Application of Technology-Based Design for Exhibition Services
學年 105
學期 1
出版(發表)日期 2016/12/06
作品名稱 An Application of Technology-Based Design for Exhibition Services
作品名稱(其他語言)
著者 Hsieh, Yen-Hao; Yuan, Soe-Tsyr
單位
出版者
著錄名稱、卷期、頁數 International Journal of Quality and Service Sciences 8(4), p.498-515
摘要 Purpose This study aims propose an innovative notion of the advanced technology based on the expectation theory and the emotion theory for a case study of the context-aware service system applied to the exhibition service sector. Design/methodology/approach To evaluate the feasibility of the notion of the advanced technology and the context awareness, the authors have collected and analyzed the data from three stakeholders through the real field applications of the mExhibition service system. Findings The evaluation results show that customers fairly enjoyed and were satisfied different exhibition customer experience journeys. Originality/value The originality of this paper is: facilitation of exquisite customer experience delivery via the advanced technology as evidenced by the mExhibition service system; exhibition service innovation through mExhibition; embodied value co-creation within the exhibition technology and mExhibition service system; and mExhibition commerce realization.
關鍵字 Design;Customer experience;Advanced technology;Exhibition service
語言 英文
ISSN 1756-669X
期刊性質 國外
收錄於
產學合作
通訊作者
審稿制度
國別 英國
公開徵稿
出版型式 ,紙本