期刊論文
| 學年 | 104 |
|---|---|
| 學期 | 2 |
| 出版（發表）日期 | 2016-05-01 |
| 作品名稱 | Green attributes of restaurants: What really matters to consumers? |
| 作品名稱（其他語言） | |
| 著者 | Linchi Kwok; Yung-Kuei Huang; Lanlan Hu |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | International Journal of Hospitality Management 55, pp.107-117 |
| 摘要 | This study examined which of a restaurant’s green attributes consumers deem most important and how consumers’ attitudes toward various green attributes affect their behavioral intentions. Demographic effects on consumers’ preferences for green attributes and behavioral intentions were also assessed. A quantitative analysis of 382 usable questionnaires revealed that although consumers generally perceived environment-focused attributes to be most important, those who valued food- and administration-focused attributes were more likely to pay more, wait longer, and/or travel farther to dine at a green restaurant. Women tended to rate higher than men in all three categories of green attributes. Consumers in a family with at least one child valued food-focused attributes more than those living in a household without children. Younger consumers were more willing to pay more, wait longer, and/or travel farther to dine at a green restaurant. Theoretical and practical contributions are discussed. |
| 關鍵字 | consumer behavior;green;green practices;restaurant;sustainability |
| 語言 | en |
| ISSN | 0278-4319 1873-4693 |
| 期刊性質 | 國外 |
| 收錄於 | SSCI |
| 產學合作 | |
| 通訊作者 | Yung-Kuei Huang |
| 審稿制度 | 是 |
| 國別 | GBR |
| 公開徵稿 | |
| 出版型式 | ,電子版 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/108021 ) |