期刊論文
| 學年 | 103 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2014-08-01 |
| 作品名稱 | Perceived deception in online auctions: Antecedents and consequences |
| 作品名稱（其他語言） | |
| 著者 | Fang, Yu-Hui; Li, Chia-Ying |
| 單位 | |
| 出版者 | |
| 著錄名稱、卷期、頁數 | Human Systems Management 33(4), p.181-197 |
| 摘要 | Despite the explosive growth of electronic commerce, individuals hesitate to shop online due to acts of deception, a behavior which is especially exaggerated on auction websites. The study explores antecedents of perceived deception from a deceptive impression management (IM) perspective to understand the consumer purchase decision process in online auctions. This study proposes online deceptive IM as the antecedent of perceived deception, and trust and transaction intention as consequences of perceived deception in online auctions. The study discusses the moderating effects of involvement with the online channel in consumer decision making. Possible approaches to addressing online deception are provided. |
| 關鍵字 | Deception;impression management;involvement;online auctions;online interactivity |
| 語言 | en |
| ISSN | 1875-8703;0167-2533 |
| 期刊性質 | 國外 |
| 收錄於 | EI |
| 產學合作 | |
| 通訊作者 | Chia-Ying Li |
| 審稿制度 | 否 |
| 國別 | NLD |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/104365 ) |