期刊論文
| 學年 | 102 |
|---|---|
| 學期 | 1 |
| 出版（發表）日期 | 2013-09-01 |
| 作品名稱 | Prediction of members’ repurchase rates with time weight function |
| 作品名稱（其他語言） | |
| 著者 | Chen, Chun-Hao; Chiang, Rui-Dong; Wong, Yi-Hsin; Chu, Huan-Chen |
| 單位 | 淡江大學資訊工程學系 |
| 出版者 | Heidelberg: Springer |
| 著錄名稱、卷期、頁數 | Soft Computing 17(9), pp.1711-1723 |
| 摘要 | Customer relationship management (CRM) leverages historical users’ behaviors to dawn effort of enhancing customer satisfaction and loyalty. Thus, constructing a successful customer profile plays a critical role in CRM. In this study, we are expected to predict the repurchase rates for the registered members at the specific category of e-shop. However, customers’ preferences change over time. To capture the preference drifts of the members, we propose a novel and simple time function to increase/decrease the weight of the old data in evaluating various members’ past behaviors. Then, we construct a repurchase index with time factor (RIT) model to effectively predict repurchase rates. The marketers of e-shop can thus target the members with high repurchase rates. Experimental results with a real dataset have demonstrated that this RIT model can be practically implemented and provide satisfactory results. |
| 關鍵字 | CRM customer profile; Time function; Concept drift; Repurchase rate prediction |
| 語言 | en |
| ISSN | 1432-7643 1433-7479 |
| 期刊性質 | 國外 |
| 收錄於 | SCI |
| 產學合作 | |
| 通訊作者 | Chiang, Rui-Dong |
| 審稿制度 | 否 |
| 國別 | DEU |
| 公開徵稿 | |
| 出版型式 | ,電子版,紙本 |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/92489 ) |