會議論文
| 學年 | 103 |
|---|---|
| 學期 | 2 |
| 發表日期 | 2015-06-10 |
| 作品名稱 | Green attributes for restaurants: What really matters to the U.S. consumers? |
| 作品名稱（其他語言） | |
| 著者 | Kwok, Linchi; Huang, Yung-Kuei; Hu, Lanlan |
| 作品所屬單位 | 淡江大學國際觀光管理學系 |
| 出版者 | |
| 會議名稱 | The 13th APacCHRIE Conference in conjunction with 14th APF Conference |
| 會議地點 | Auckland, New Zealand |
| 摘要 | This study was designed to provide additional insight to literature and practices by identifying restaurants’ green attributes that are deemed most important to consumers and measuring the impact from consumers’ demographic backgrounds on their preferences among various green attributes for restaurants. A total of 382 useful questionnaires from the U.S. were analyzed with repeated measures ANOVA, post hoc comparisons, and multiple regressions. The findings suggest: (a) consumers in general value environment-focused attributes more than food- and administration-focused green attributes, (b) female consumers rate higher in all three categories of green attributes than male, (c) younger consumers value food-focused attributes more than older consumers, and (d) consumers’ educational and income levels do not affect their attitudes towards different green attributes for restaurants. Drawing from the results, restaurant managers will be able to allocate their efforts on green initiatives wisely according to the preferences of their target customers. |
| 關鍵字 | Consumers, Green, Restaurants, Sustainability, United States |
| 語言 | en_US |
| 收錄於 | |
| 會議性質 | 國際 |
| 校內研討會地點 | |
| 研討會時間 | 20150610~20150613 |
| 通訊作者 | |
| 國別 | NZL |
| 公開徵稿 | Y |
| 出版型式 | |
| 出處 | |
| 相關連結 |
機構典藏連結 ( http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/103309 ) |